The importance of the initial response to the first inquiry to the admissions office should not be underestimated. The style, tone, and content of the materials sent can persuade students to seriously consider an institution. A careless, lackluster, or delayed response may well turn the student into an "inquirer who did not apply." (Author)

Parents of current students can be used effectively in the admissions recruiting program if you have a well-conceived program for using their talents and interests. (Author)

Discusses increased numbers of undergraduate psychology majors and strategies to reduce them. Proposes a prediction model based on the grade point average of graduating psychology students. Concludes that student performance in introductory psychology courses may provide one predictive measure of later achievement. (CFR)

Reflects on roles that admission professionals hold within the academic community. Explains that admission professionals are educators and business managers; bring in revenue; and serve as advisors to the president, as spokespeople to alumni/ae, and if fortunate, as counselors to students. Suggests that counselors focus on students because they…

This paper examines the U.S. college admissions market in the late 1980s and 1990s and how enrollments have shifted, competition has increased, and nonschool-based services have mushroomed. Introduced is the concept of admissions management: a constellation of behaviors which include, among others, the buying of services to help mostly…

Much has been done in recent years to enhance the quality of the educational experience for students from underrepresented racial/ethnic groups on college campuses. However, many major problems still exist, presenting professionals concerned with the educational development of students with many significant challenges. This literature review…

These 11 essays address the importance of psychological assessments for prospective seminary students. The articles are primarily for seminary officials who make admission decisions based on testing and the analysis of test results. The chapters also discuss questions and issues that all seminary faculty address on a daily basis: maturity of…

As the structure of education has become more complex, as participation in education and related expectations have increased, and as the cost of higher education has increased dramatically, the transition between high school and college has become more complicated. This discussion explores several dimensions of the transition process, including…

This paper addresses the problem of secondary school students who have difficulties in making early educational decisions which influence their college plans. The need to teach the vocabulary of college admissions to both parents and students, beginning in the elementary school, is emphasized. It is noted that the technical vocabulary of…

This factsheet explores the school counselor's role in helping college-bound students. Equity in counseling is considered in the areas of access to counseling and student tracking. Timelines in precollege counseling are presented for elementary and junior high grades, and for each grade level in high school. Eight resource documents are listed.…

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…

Career education carries elements of accountability, which say that admissions personnel must give an accurate picture of how respective schools can be useful to admitted students and their parents. Career planning is a part of the decision-making process, and admissions counselors must develop skills to meet these educational needs. (Author)

Through collaboration, private colleges can communicate with a larger audience of high school students from which to draw a freshman class. (Author)

Explores the role of school counselors in helping the fast-growing, ethnically diverse group of first-generation students seeking a college education. Focuses on these students' characteristics, the school counselor's role in the college admissions process, and ways that counselors can help students and their families prepare for college. (RJM)

This book is intended to help college-bound student athletes to take advantage of the opportunities in college sports. It describes the recruiting process from the perspective of colleges, explains what is required of the student, and how students and their families can effectively manage the recruiting process to dramatically improve the…