A content analysis was made of the advertisements broadcast during a half-hour of prime-time television, in an effort to discern the overt (obvious) and covert (underlying) themes present in television advertising. The analysis revealed an overt theme of a world view of individual determination, initiative, self-confidence and self-reliance, and…

THE GENERAL SIZE AND DISTRIBUTION OF THE INDIGENOUS POPULATIONS OF THE SOUTHWESTERN UNITED STATES, INCLUDING INDIANS AND SPANISH-SPEAKING PEOPLES, ARE DISCUSSED. SELECTED RESEARCH FINDINGS REGARDING EFFORTS TO IMPROVE METHODS OF DEALING WITH THE EDUCATIONAL PROBLEMS OF THESE PEOPLE ARE PRESENTED. FINALLY, THERE IS DISCUSSION OF THE APPLICABILITY…

This reader has been designed to provide intermediate level students with readings on a wide range of topics concerning Thai culture and history written in various styles. Students using this reader should have completed elementary study of Thai equivalent to "Spoken Thai," Books I and II, and the "Thai Reader," both by Mary R. Haas. Easy command…

This intermediate text in Susu is intended to provide the student of Susu with further practice on the grammatical constructions learned in the Basic Course. (See related document AL 001 956.) It is also intended to provide the student with some practice in reading Susu, and to help him gain some appreciation of the cultural life of the Susu in…

This reader is designed to provide advanced students of Thai with a wide range of readings by eminent Thai authors. Writings selected have been excerpted to provide manageable lesson-size units, but have not been otherwise edited. Alternate spellings, and even misspellings, which are not infrequent, have been retained as in the original; but…

This two-volume comprehensive English-Serbocroatian dictionary, first published in Yugoslavia by the Serbian Publishing House, Prosveta, in 1956, contains the Serbocroatian equivalents of about 100,000 words, phrases, and idioms. Volume I (A-M, 843 pages) includes a prefatory section of printed and written alphabets in Serbian, Croatian (both…

This Samoan-English/English-Samoan dictionary is prefaced by a short history of this work, an introduction to the phonology, pronunciation, orthography and grammar of Samoan, and a discussion of the scope and format of the volume. Entries are followed by grammatical category, gloss, variations in form, and illustrations of usage. Where relevant,…

Reviews the current concern about writing and concludes that it is merely a symptom of problems in the culture as a whole. (AA)

The author looks at some trends that mark our worship. He states that liturgical models are beginning to develop: models of hospitality, the faith of the community, the challenge of the gospel, or the otherness of God. (Author/KC)

Reviews three works on multiculturalism in Canada and notes that all three are valuable contributions to knowledge of important elements of the so-called Canadian "mosaic." (Author/AM)

The article is a brief survey of the use of fire by American Indians as fire ecologists, and the ultimate decision to return to tradition. (NQ)

Discusses principles of human development which are durable across changes in time, culture, and cohort. Analyzes the form these principles are likely to take, the limitations and strengths they are likely to display, and the process by which they are likely to be discovered. (Author/JMB)

The call for alternative tests for black Americans is based upon thinking that is short-sighted and self-defeating. The real challenge is that of preparing black youths to pass the regular standardized exams because these are used to assign a variety of empowerment opportunities in the growing American meritocracy. (Author/GC)

Raises the question of the use of mythology as historical material. In an oral tradition, such as was Hawaii's, folklore materials may be the only available access point into a culture. (Editor)

Develops an analytic scheme for identifying and discussing major forms of the long-lived game show genre. Finds that recent generic refinements have been instituted to take advantage of the economic and regulatory conditions governing fringe television. (NKA)