Discusses the changes in language resulting from mass media advertising in England. (RB)

Normal and retarded children's use of color, number, length and continuous quantity as attributes of identification was assessed by presenting them with contrived changes in three properties. Surprise and correct memory responses for color preceded those to number, which preceded logical verbal responses to a conventional number-conservation task.…

Results suggest that Ss store some of the auditory and visual information in modality-dependent memory systems and that storage order determines recall accuracy. (Author)

Results showed that recall of verbal material hardly was affected by the eye-movement task but was much affected by backward counting, while nonverbal material was recalled with the same efficiency irrespective of type of distractor, suggesting different types of storage for the two types of material. (Author)

Length of intertrial interval was found to be positively related to the efficiency of concept learning in a blank-trials task. (Author)

Research performed pursuant to a grant from the Office of Education, U.S. Department of Health, Education and Welfare; also supported by the Advance Research Projects Agency of the U.S. Department of Defense. (VM)

Special edition devoted to media in modern language instruction. (RS)

Young children's iconic storage is longer than that of older children and adults but young children process the information in iconic storage relatively slowly. (Authors)

The stability of Teplovian sensory individual difference dimensions is estimated to facilitate their integration into sensory dimensional analysis work in human learning. (PR)