Web-based tailored approaches hold much promise as effective means for delivering health education and improving public health. This study examines the effects of interactive tailored health videos on attention to health messages using neurophysiological changes measured by Electroencephalogram (EEG) and Electrocardiogram (EKG). Sixty-eight…

The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The…

In this article, the author describes a method developed by Dr. William T. Lipscomb for teaching blood gas analysis of acid-base status and provides three examples using Willie's acid-base box. Willie's acid-base box is constructed using three of the parameters of standard arterial blood gas analysis: (1) pH; (2) bicarbonate; and (3) CO[subscript…

Like many mathematics teachers, the authors often find that students who struggle with a difficult concept may be assisted by the use of a well-chosen graph or other visual representation. While one should not rely solely on such tools, they can suggest possible theorems which then might be proved with the proper rigor. Even when a picture…

Explanations of variability in long-term recall typically appeal to encoding and/or retrieval processes. However, for well over a century, it has been apparent that for memory traces to be stored successfully, they must undergo a post-encoding process of stabilization and integration. Variability in post-encoding processes is thus a potential…

Multitasking impedes learning and performance in the short-term and may affect long-term memory and retention. The implications of these findings make it critical that educators and parents impress upon students the need to focus and reduce extraneous stimuli while studying or reading. Course-based quizzes and tests can be used for more than…

In 3 picture-word interference experiments, speakers named a target object in the presence of an unrelated not-to-be-named context object. Distractor words, which were phonologically related or unrelated to the context object's name, were used to determine whether the context object had become phonologically activated. All objects had high…

Variability of repeated measurements in human performances exhibits fractal 1/f noise. Yet the relative strength of this fractal pattern varies widely across conditions, tasks, and individuals. Four experiments illustrate how subtle details of the conditions of measurement change the fractal patterns observed across task conditions. The results…

In recent studies, researchers have discovered a larger neural activation for stimuli that are more extreme exemplars of their stimulus class, compared with stimuli that are more prototypical. This has been shown for faces as well as for familiar and novel shape classes. We used a visual search task to look for a behavioral correlate of these…

Visual spatial attention can be exogenously captured by a salient stimulus or can be endogenously allocated by voluntary effort. Whether these two attention modes serve distinctive functions is debated, but for processing of single targets the literature suggests superiority of exogenous attention (it is faster acting and serves more functions).…

Previous research has shown that the detection of a visual target can be guided not only by the temporal integration of two percepts, but also by integrating a percept and an image held in working memory. Behavioral and event-related brain potential (ERP) measures were obtained in a target detection task that required temporal integration of 2…

Ample evidence suggests that global perception may involve low spatial frequency (LSF) processing and that local perception may involve high spatial frequency (HSF) processing (Shulman, Sullivan, Gish, & Sakoda, 1986; Shulman & Wilson, 1987; Robertson, 1996). It is debated whether SF selection is a low-level mechanism associating global…

Participants' reaction time (RT) data in a prime-probe flanker task (e.g., ABA-CAC) were analyzed in terms of the characteristics of RT distribution to examine possible mechanisms that produce negative priming. When the prime and probe were presented in the same context and the proportion of repetition-target trials (TRP) was 0.33, negative…

This study investigates whether a rhythm can orient attention to specific moments enhancing people's reaction times (RT). We used a modified version of the temporal orienting paradigm in which an auditory isochronous rhythm was presented prior to an auditory single target. The rhythm could have a fast pace (450 ms Inter-Onset-Interval or IOI) or a…

Recent evidence suggests that the recognition of an object's presence and its explicit recognition are temporally closely related. Here we re-examined the time course (using a fine and a coarse temporal resolution) and the sensitivity of three possible component processes of visual object recognition. In particular, participants saw briefly…