Campus editors are second-class citizens in institutional advancement, paid much less than fund raisers although they reach more constituents and influence public opinion more broadly. Job responsibilities differ profoundly. Although editors address social issues, fund raisers shy away from controversy. The two can coexist if both perform the jobs…

Describes a technical writing assignment in which students learn to consider the needs of an audience through writing query letters. Discusses researching the magazine, comparing competitors, editors' responses, and the advantages results of the assignment. (PRA)

Examines quantitative magazine research studies published in various journals during the period 1983-1993. Questions the heavy reliance on content analysis techniques to study the role of magazines in American society. Calls for a redirection in magazine research, combining media content studies with media effects studies. (SR)

Reviews and critiques literature in the subfield of magazine editing research, chiefly biographical studies of individual editors and various types of studies of editorial practices, including surveys, magazine content analyses, and close qualitative examinations of editors' relationships with others. (SR)

Updated and extended research on television viewing and magazine reading of older adults (n=74) and compared it with media preferences of college students (n=149). Results indicated older adults viewed more television, although viewing preferences were more similar than expected. Most respondents cited entertainment as primary motive for…

A review of a 1920 issue of the journal "Modern Language Review of New South Wales" provides insight into the post-World War I language teaching field, teachers' perceptions of their roles in promoting international tolerance and understanding, the comparative effectiveness of traditional and more innovative approaches, and the use of…

Identifies 10 criteria for reviewing children's books: content description; definition of audience; information on scope, tone, and style, point of view; comparison with author's other works or similar works; appropriateness of art to text; personal opinion; strengths/weaknesses; uses of the work; brevity; and judgment of literary quality.…

In this study, performance on Author and Magazine Recognition Tests were found to predict second-language vocabulary among high school English-as-a-Foreign-Language students in Korea. Reported free reading in English was also related to vocabulary development, but the effect of the author and magazine recognition tests was independent of free…

This annotated resource guide to instructional consultation at the college level identifies 16 specific resources, organized into those that address consultation in general, sourcebooks on instructional consultation, and effectiveness of instructional consultation. Also listed are periodicals, series, and other references, as well as professional…

Describes a technique for linking searches from the PsycLIT CD-ROM database with local journal holdings in a library. Explains the step-by-step methodology of the technique and covers major advantages and drawbacks of the new technique. (Author/AEF)

Market-based and press-freedom variables were tested as predictors of "interactive" online journalism at the Web companions of 17 English-language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. Findings suggest that market-based variables predict only certain facets of an online newspaper's…

Discusses the history of consumerism among children by examining its emergence in the 18th century as evidenced in the earliest English children's periodicals: "The Lilliputian Magazine" published by John Newbery in 1751 and "The Juvenile Magazine" published by John Marshall in 1788. (SR)

Examines selected characteristics of the editorial committee of the "Journal of Research in Music Education" (JRME) during the publication's first 40 years (1953-1992). States that JRME has progressed in gender equity and qualifications of its reviewers and maintained demographic representativeness. Includes references. (CMK)

Provides an annotated bibliography of 42 English and Russian language periodicals and books about Russian libraries published from 1987 to 1994 intended for non-Slavic librarians planning to travel to Russia for a work/culture or study experience. An appendix describes visits to three Russian libraries. (Author/LRW)

Describes the University of Iowa libraries' experiences in purchasing hard-to-find backfiles of Chinese periodicals directly from Chinese libraries. Reviews the libraries' collection development strategy of understanding libraries and book market conditions in a third-world country. Discusses financial benefits gained by the Chinese and University…