Visual stimuli are inescapable in contemporary business communication. The temptation is great to pick a few genres dominated by visual elements and teach them discreetly, but the carryover may be minimal, and time is precious. In this article, the author describes a three-pronged approach to teaching visual aspects of business communication.…

The effects of another person's gaze on physiological arousal were investigated by measuring skin conductance responses (SCR). Twelve able children with autism and 12 control children were shown face stimuli with straight gaze (eye contact) or averted gaze on a computer monitor. In children with autism, the responses to straight gaze were stronger…

The present paper describes 2 studies that present a conceptual interpretation and experimental findings involving the developing and dismantling of equivalence classes consisting of terrorist stimuli. In the first study, 8 United States citizen participants were trained to match nonterrorist stimuli to American and terrorist images. Afterwards,…

The debate over whether primates can be taught visual language is examined, and evidence of use of nonverbal language in primate studies is compared with the language criteria of a number of linguistic researchers. Background information on language, visual language (including sign language), and the parameters of the studies is offered, including…

This study investigated the influence of the visual display of an instructional design (ID) model on preservice teachers' perceptions of the ID process. Forty-six undergraduate education majors (29 females and 17 males) enrolled in an introductory education class during the spring of 1995 at an institution in the United States' Rocky Mountain west…

The paper argues that a relationship between visualization and mathematical problem solving ability exists. Research suggests that visual imagery leads to increased understanding of mathematical concepts at both the primary and secondary levels. Mathematical potential is not necessarily "born." Potential can be created in the least likely students…

This paper reviews "Slim Hopes: Advertising & The Obsession with Thinness," a 30-minute video produced by the University of Massachusetts' Media Education Foundation, which discusses America's compulsion with thinness. Although the format of the video is the traditional "talking head," over 120 print and television…

Physics learning involves a change in the habitual perception of the everyday world. In order to describe the real world scientifically, an individual must develop perception and cognition capable of reconstructing the world from raw sensory data and incorporating acquired knowledge of the scientific community. The introductory physics student…

A study investigated whether 10-grade English students would write more descriptively when their thinking was stimulated through viewing images, or hearing music, or both. Subjects, 49 students in 2 intact classrooms in a middle-class, suburban high school in the Jurupa School District, were randomly assigned to 1 of 4 groups that administered…

This study investigated the interaction between cognitive lateral functions and pictorial recognition memory for pictures presented in three different color modes. The stimulus materials used were slides selected from a pool of travel and general geographic scenery slides taken in various parts of North America. One third of the slides were…

Although previous generations have by no means been disloyal to the popular music of their youth, the tenacious attachment of the Baby Boomers to the music of the 1960s seems unprecedented. Three main reasons account for this constantly widening musical reclamation project. First, the Baby Boomers have a clearer sense of generational identity that…

To measure how the complexity of a television image affects the viewer's ability to identify or recognize visual details within the image, two coders rated the form complexity of 30 public service announcements, basing their evaluation on the familiarity of the images in the announcements, the rate at which they presented new information, and the…

The purpose of this study was to assess developmental differences in children's visual attention to, and comprehension of, a prosocial television program as a function of varying "preplay" formats. (Preplays were defined as advance organizers designed to help a child select, order, and integrate critical televised content into a memory…

The four papers in this compilation were drawn from a conference designed to encourage scholars to continue the rhetorical tradition. The first paper, by Robert S. Cathcart, was the opening address of the conference and discusses the "technologization" of rhetoric. Specifically, the paper discusses the application of rhetorical analysis…