This illustrated anthology of advertising in the popular press attempts to clarify the manner in which consumers have been conditioned to think about the roles of women in society. More than 2,000 copies of periodicals dating from 1900 to the present were consulted for the cultural information in their advertising. The selection of certain ads…

Before launching any publications, a newly formed publishing company in New Delhi, India, surveyed its potential readership to develop a demographic overview of the community, to determine patterns and preferences of magazine use, and to develop a profile of perceived and real readership needs. A questionnaire eliciting such information was given…

This study measured the thoroughness of reported research which appeared in seven journals in the health education field. Evaluation was made of articles, appearing between May 1980 and May 1981, in the "Journal of the American College Health Association,""American Journal of Public Health,""Health Education Quarterly,""Health Values: Achieving…

This paper addresses the following problem: how do power relationships constrain what counts as knowledge in social studies education and thus constitute the field? By looking at speech acts performed in a given socio-linguistic community one can get insight into discursive practices of that community. The present concern is with power relations…

As part of the needs assessment phase of the Graduate Education for Librarianship in Ohio Project, a content analysis of classified advertisements for professional vacancies in Ohio libraries was conducted to determine past employment trends and develop a profile of library job requirements. Employment announcements in Library Journal, American…

The more than five hundred entries in this annotated bibliography were compiled to assist those interested both in black American authors and their works and in the periods and trends in the development of the genre. Entries are arranged into the following categories: (1) bibliographies; (2) anthologies and collections; (3) books on literary…

To acquaint elementary school educators with instructional and resource materials available on cultural and global awareness, a guide has been prepared which: (1) discusses criteria for selecting materials for use in K-8 cultural awareness programs; and (2) includes an annotated bibliography of materials located in the Project Resource Center…

Text, illustrations, and exercises are used in these two learning modules to familiarize allied health students with the use of periodical indexes and the Library of Congress (LC) subject headings. The first module identifies the purpose of periodical indexes, distinguishes between indexes to periodical magazines and scholarly journals, reviews…

A total of 486 nonfiction reports and a proportional, stratified random sample of 300 short stories appearing in selected magazines from 1911 to 1930 were examined for the extent to which they portrayed or encouraged the emancipated woman. The study tested two assumptions: one, frequently made by writers commenting on the 1920s, that magazines of…

Suggestions are provided for creative activities with a selected list of children's periodicals. The periodicals were chosen as representative of those that are available for use by children, teachers, and library media specialists in the elementary through middle school (K-8) grades. Each magazine was examined by students working on degrees in…

This publication is a resource guide to energy education and conservation materials and organizations. The stated purpose of this guide is to make teachers and other interested citizens of Oregon aware of some of the resources and sources of information on energy conservation education that are available in Oregon and in the United States and…

To determine whether readers read and recall news stories better when they are accompanied by photographs and whether photograph size affects reading and recalling, three versions of the front page of a newspaper were produced. Each version of the front page contained a news story and a related photograph which had been altered to constitute one…

This report describes research carried out as part of the Design of Information Systems in the Social Sciences (DISISS) project. Cluster analysis techniques were applied to a machine readable file of bibliographic data in the form of cited journal titles in order to identify groupings which could be used to structure bibliographic files. Practical…

This journal for school social work practitioners attempts to provide new perspectives on practice issues, to share innovative approaches to problem solving, and to present new and applicable methods of intervention. This issue includes articles on: (1) an in-school program for adolescent parents; (2) group process and black adolescent identity…

Compiled to accompany a program of instruction in the use of the Princeton University Psychology Library and its resources, these bibliographies provide citations for reference books in seven major cateories: (1) guides to the literature; (2) dictionaries (five subgroupings); (3) encyclopedias; (4) indexing and abstracting serials, both in the…