Proposes that high school teachers and college and university librarians work together to help students make the transition between high school and higher education or work. Describes a program now in operation in Moorhead, Minnesota. (FL)

Describes a writing course that involves students in such experiences as remodeling a house, writing a fiction story for a "Redbook" editor, and studying Hopi Indians. (EL)

The depressed labor market for humanities graduates is discussed. Although attempts have been made to develop new areas of demand for Ph.D.'s, particularly, in the corporate sector, graduate study in the liberal arts is not seen as a logical way to prepare for a career in business. (MLW)

Parents and students need to look at the values of a liberal arts education when deciding upon a college major. A liberal education provides a foundation for a future career and develops independence and flexibility. (DF)

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

Two views of the marketing of education are presented. Pelletier supports marketing, saying it can put educators in touch with new trends and new constituencies and with changing demands of the marketplace. McNamara argues that colleges and universities should be seen, judged, and attended on their academic merits and educational attributes, not…

Proposes the concept of criteria formulation as an integral part of the report writing process. Suggests using the skills of analysis, synthesis, and valuing to produce readable, comprehensive, and accurate recommendation reports. (EL)

Describes a course that gives students the kinds of writing and oral communication experiences they will need on the job. The course gives students information about effective speaking and teaches them how to write business letters, prepare simple visuals for written and oral reports, and write formal proposals. (EL)

Describes a freshman composition assignment for writing a resume and job application letter to teach purpose, audience consideration, and clear concise writing techniques. (HTH)

Provides specific examples of how students can apply business communication principles by fulfilling contracts with local businesses. Includes a sample direct mail advertising letter, and a successful student revision. (HTH)

Many higher education institutions are rapidly adopting formal strategic planning and management methods to cope with an uncertain future environment. Environmental analysis is discussed and five socioeconomic trends are examined: employment sector, revenue source, student population, cost, and trends in trends. (MLW)

This essay examining the developing educational system in the United States focuses on five interlocking subsystems: childhood education; schooling and education; postsecondary, collegiate, and university education; education in the workplace; and lifelong adult education. Social reform, educational reform, and curriculum are discussed. (EJS)

Health, physical education, recreation, and dance majors have a variety of career options. Education, fitness, medical specialties, sales, management, performance, and communication are some possible employment opportunities. Desirable professional preparation programs should offer interdisciplinary majors, employ competent faculty, and include an…

Considers the need to include gender in any consideration of job training programs. Summarizes recent studies of girls' experiences in schools and calls for a reconsideration of job training programs which will take into account the needs and experiences of girls as well as boys of varying class and race backgrounds. (CMG)

The purpose of the study was to describe (1) ways that adults prepare for the General Educational Development Test, (2) test performance of population subgroups, and (3) test candidates' employment and educational outcomes 18 months later. Significant differences were found in a number of areas, and variables related to test performance were…