This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting the benefits message; (4) marketing tech prep to…

"Professional commitment" has been defined as "one's attitude toward one's profession or vocation." This study developed and tested a model to predict the development of professional commitment in students by examining the qualities of the college experience that may lead to that commitment. Factors such as background and…

The information in this report was compiled from verifiable minority statistics provided by several four-year institutions. The minorities were all nonwhite students; no attempt was made to disaggregate the minority data into identifiable groups because of the small number of respondents (N=607 out of a total of 2,074). Minority graduates could be…

This report summarizes the findings of a national conference on mentoring. Mentoring involves a structured relationship between two people, with the first imparting support, insight, and experience to the second. The following varieties of mentoring are discussed: (1) mentoring from the business community; (2) career mentoring within specific…

A study was conducted to identify the factors that influence electronics technicians to participate in work-related training and to explain the relationships among those factors. Questionnaires were mailed to 130 randomly selected electronics technicians in Oregon in March 1988; 47 technicians responded. Multiple regression and partial correlation…

A study was done to measure attitudes and perceptions among the nation's adults regarding higher education. Specifically, the study examined attitudes about national competitiveness and development of new technologies, the importance of a college degree in the market place, the financial burden of a college education, and federal funding of grants…

Technical writing programs housed in geographically isolated universities face great challenges in regard to getting students career-related work experience. A course in desktop publishing can provide students at rural schools with experience equivalent to internships. In a desktop publishing course taught at Murray State University in Kentucky,…

Recognizing that unrestricted working conditions for 16- and 17-year-olds may disturb their ability to succeed academically, the Hawaii Legislative Reference Bureau conducted a study to explore the effects of minors' employment on the education they received and to determine if changing the state's child labor law would serve minors' educational…

Two innovations have developed in response to economic and educational concerns--the demand for workers who will be able to contribute productively in the workplaces of the coming decade and the pedagogical movement toward a closer integration of clasroom and work-based learning. One such innovation, called Tech Prep, has been incorporated into…

This Task Force report offers recommendations to state legislatures in the following policy areas: early intervention, family support, transition services, community living, supported employment, and funding for persons with developmental disabilities. Stressed is a consumer orientation which focuses on individual and family strengths and needs.…

In 1980 and 1983, the American Assembly of Collegiate Schools of Business (AACSB) held seminars on the teaching of business communication. In the 1980 seminar, three graduate programs were presented. These programs emphasized memorandum and report writing, visual aids, and oral presentations. The graduate programs described at the 1983 seminar…

The changes to be effected by high technology in both projected employment growth and existing jobs seem to require significant changes in the American educational system. However, government estimates for the period 1978-90 suggest that employment growth will favor jobs that require little or no training beyond the high school level (for…

In order to provide technical communication students with individual projects that reflect real "world of work" conditions and that permit all students, regardless of their level of technical sophistication, to obtain the necessary report data, computer software has been developed offering three alternative projects for a report writing…

Through careful preparation and followup, students can insure successful job interviews. If they evaluate their own skills and expectations and assess employer characteristics before interviews, they can increase their credibility with interviewers and make more effective job decisions. If they anticipate irrelevant or illegal questions on such…

The technical communications program at Clarkson College (New York) offers students 23 courses in subjects ranging from interpersonal behavior to engineering and scientific report writing to computer documentation and the development of technical manuals. With the help of an advisor, each student works out a course of study appropriate to his or…