As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates…

Each year, the Community College Survey of Student Engagement ("CCSSE") presents the results of its annual survey. These results give community colleges objective and relevant data about students' experiences at their colleges so they can better understand how effectively they are engaging their students and identify areas for…

For the thirty-fourth year, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Jacksonville, FL. A limited quantity of these Proceedings were printed and sold in both hardcopy and electronic…

As career clusters and pathways are being implemented within the program of study requirement of the Perkins IV legislation, the current linkages between entry level occupations and careers requiring advanced certifications or degrees should be examined by career and technical education (CTE). This study examined the linkage in the healthcare…

Methods of working with foreign students, especially those from Malaysia, have been modified at Southern Illinois University. Problems have arisen in dealing with two different groups of Malaysian students: recent graduates from secondary schools, and graduates of Malaysian teacher training colleges. The first group comprises very young students,…

A variety of educational issues and techniques are discussed in 12 essays by faculty and students at the Connecticut community colleges. Phillip Wheaton recalls the austere beginnings of Middlesex Community College (MCC). Mary-Jo Hewitt describes her adjustment to a four-year college after transferring from MCC. Following a poem by James Childs,…

This paper presents an analysis of the reasons why students in Norway leave higher education institutions before degree completion and the extent to which these reasons are of the type that can be influenced by the university. As occurs in many countries, a proportion of students starting an undergraduate liberal arts degree in Norway leave their…

The dominant metaphor/model used to characterise the relationship of the student to the university, that is, the "student as consumer", is partial and not appropriate to the realities of contemporary higher education. This article suggests that co-production, a concept drawn from the public administration literature, offers a more…

Patterns of student transfers and performance indicators among selected institutions of the University System of Georgia were studied. Attention was focused on differences in performance as measured by grade point average (GPA) between students leaving one institution for another system institution, and correspondingly of students transferring…

Part of an effort to evaluate the 1978 Missouri State Master Plan for Higher Education, this report reexamines the enrollment projections contained in the plan to determine whether those projections are adequate to serve as a basis for statewide higher education planning efforts for the remainder of the 1980s and the early 1990s. The first section…

Intended as a guide for people considering a career in law, this booklet addresses the following questions: (1) "What is the lawyer's role in society?" (2) "Should you be a lawyer?" (3) "What about jobs?" (4) "How much do lawyers make?" (5) "How do you choose a law school?" (6) "How to get into law school?" (7) "What is law school like?" (8) "How…

This booklet is designed to help college-bound students with disabilities organize the selection and decision-making processes in their search for an appropriate college. Topics discussed include taking stock of one's skills and abilities, setting long- and short-term goals, determining the availability of specific support services, determining…

A study was conducted at Miami-Dade Community College (MDCC) to assess the success of the college in offering a start for students who would not be accepted by institutions with more selective admissions policies. The study focused on all students who entered MDCC for the first time in the fall of 1981. Of the 7,097 fall 1981 freshmen, less than…

Trends in the number of transfer students enrolled in New Jersey four-year institutions in the fall semesters from 1981 to 1985 are examined, along with the extent to which community colleges have contributed to the pool of students who transfer. Also considered are characteristics of students who transferred to state colleges. Overall, the trend…