The idea of the community college as a second chance or "salvage" institution is discussed in this report. The study explores: (1) how many reverse transfer students (those who transfer from a 4-year to a 2-year institution) are enrolled in community colleges in the United States; (2) problems these students may encounter in transition; and (3)…

This is the second report on the post high school plans of seniors in the top quarter in public high schools in Virginia in May 1970 who responded to a survey made by the Virginia State Department of education. Post high school plans were: (1) attendance at a 4-year college; (2) attendance at a 2-year college with plans to transfer to a 4-year…

The Secondary School Record and its accompanying Personality Record (published by the National Association of Secondary School Principals) had been widely used for communicating information to colleges about a student's academic record, personal characteristics, interests, activities and other achievements. In 1962, it was decided that a complete…

The Youthpoll questionnaire was sent to a random sample of 5,241 students who had taken the ACT battery of tests in the 1969-70 school year. One thousand six hundred and three students responded to open-end questions concerning their attitudes, opinion and feelings regarding their parents, their teachers and schools, and student protest. Most of…

The study reported in this document was a replication for 1971 high school graduates in New York City of a study on 1970 high school graduates in New York City. The purpose of the replication was to compare the characteristics and post-secondary school activities of the 1971 New York City high school graduates with those described for the 1970…

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Describes a proposed plan in which science plays a major role in a secondary school curriculum. The plan calls for active participation in an experimental science course as a requirement for the International Baccalaureate, a two year course which leads directly to university entrance. (CP)

Successfully recruiting new students must begin with market research, which needs to begin with an examination of the characteristics of an institution's current students, demographic and geographic as well as academic. The roles of alumni, teachers, publications, no-shows, direct mail, guidance counselors, other students, and employees are…

Describes the collaborative effects of a community college and public school system in offering a joint enrollment program for high school students. Describes background of the program, criteria for admission, program implementation, program advantages and disadvantages, and the challenge for the future. (ABB)

A study of prospective engineering majors' college choice compared factors influencing those students with factors influencing other college-bound students; related college choice to student characteristics; and examined the time of major choice, principal influences on that decision, specialization preferences, and career objectives among this…

The majority of two national samples of SAT and GRE test takers reported that they thought the test they had taken was fair, that it did not influence their application decisions, and that its importance in the decisions of the institutions they applied to was secondary to their previous grades. (Author/MLW)

The rise in the number of students who showcase their particular talents on videos sent along with written applications to college admissions offices is discussed. Most are tapes of the student performing on stage or in sporting events, but some range from visual autobiographies to comic and dramatic productions. (MLW)

A summer program developed by the University of Missouri-Kansas City and the Kansas City, Missouri, School District was designed to acquaint high school athletes with information and skills that would make their transfer easier from high school to a college or university, and later to professional sports.

The pre-college training program is a successful, creative marketing technique in attracting a larger percentage of graduating high school seniors. Inherent in budgeting for these programs is the appropriation of funds to promote outreach efforts that maintain a self-supporting program. Budgeting at the University of Iowa is described. (MLW)

The College Board has issued standards for academic preparation in high schools for college-bound students. The standards identify skills areas that apply in all subject areas and desirable outcomes in six major discipline areas, including social studies. The significance and impact of the standards for social studies are discussed. (RM)