Compared the effects of personalized direct mail recruitment letters on the response rate of 2 groups of 300 students each. One group received a personalized recruitment letter; the other received a nonpersonalized letter. Results showed no statistical difference in response rate between the 2 groups. (TE)

A recent organizational study examined the different cultural worlds of senior members of the academic staff at the University of Melbourne. Outlines a new culture perspective that is applied to academic organization and emphasizes the utility and value of a cultural view. (53 references) (SI)

Contends that high school counselors are critical of college ratings because they hinder effective college-choice counseling. Suggests prospective students actively engage in selection process and college admissions counselors stress need for good match between individual and college. (CM)

Examines whether the college catalog and language therein constitute a legally binding contract between college and student. Categorizes catalog litigation by cases involving dismissal, granting of degrees, tuition, admission, and course offerings. The courts appear to agree that the student-college relationship is contractual in nature and that…

A marketing program for recruiting African-American students to both African-American and predominantly white colleges is presented. It focuses on matching the individual with the college best suited to his/her needs, maintaining good relationships with admissions professionals on other campuses, knowing financial aid, and using the influence of…

Discusses the renovation of a gardner's cottage that provided students of Sarah Lawrence College with a place to meet and socialize. The building's history, features, and interior design features are highlighted. (GR)

Makes suggestions for community college staff and faculty members to help transfer students successfully transition into university life. Describes strategies for reducing transfer shock: early identification of transfer students, focused orientation, and counseling workshops that focus on information and skills necessary for students considering…

Explored whether the old categories of "traditional" and "nontraditional" students needed to be reconceptualized at an urban university in order to better meet student needs and target communications. Surveyed students at the University of Toledo and found that the proposed community-oriented versus campus-oriented segmentation…

Summarizes the fundamental propositions of "Campus Life: In Search of Community" from the Carnegie Foundation for the Advancement of Teaching. Points out the most cogent arguments and where the recommendations fail to go far enough, and discusses why it may be wise for the campus community to think anew about principles and…

Discusses how some universities are proactively looking to improve, enhance, and increase student housing on-campus through new and renovated residence halls that meet and exceed the expectations of today's students. Renovation improvements related to maximizing security, enhancing a homelike environment; developing a sense of community, and…

Describes the University of Alabama at Birmingham's experience grappling with the many issues surrounding postdoctoral education in order to ensure that postdoctoral researchers are treated as more than cheap skilled labor and given benefits or opportunities for advancement. (EV)

Discusses how incorporating energy-efficient features into residence halls can save money and make students' campus experience more enjoyable. Use of heat-recovery systems, low-impact lighting, and natural daylighting are explored as are ideas to consider for future residence hall construction projects or renovations. (GR)

Today's administrators in higher education face a dynamic marketplace that offers students an array of educational options and alternatives. Much like organizations more traditionally associated with marketing strategies and tactics, colleges and universities are gradually moving towards and embracing the marketing concept and a focus on consumer…

Every year the college rankings in "U.S. News & World Report" raise voices disparaging the rankings' methods, validity and contribution to status-driven consumerism. Now, voices are rising against a September 2002 "Worth" magazine article, which ranks preparatory schools not according to the quality of education, but merely on which schools appear…

"Key Facts about Higher Education in Washington" provides vital data to chart higher education's progress and challenges. First published in 2002 by the Washington Higher Education Coordinating Board, this annual report highlights "Key Facts" about Washington's postsecondary institutions--including faculty, students, budgets,…