Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

The evolution of women's participation in the Greek educational system during the last 20 years is considered, with emphasis on present developments. The pattern of this evolution along with educational policy measures and reforms are also discussed. Factors related to women's achievement patterns and mobility between educational levels are also…

A study of public awareness of issues in bilingual education was conducted using a random sample of 336 college educated and college-bound adults from 23 states and the District of Columbia, Hawaii, Alaska, continental United States, the District of Columbia, Hawaii, Alaska, the Virgin Islands, and Puerto Rico. Subjects were mailed a 32-item…

After examining the decline in average scores on the Scholastic Aptitude Test (SAT) from 1963 to the present, it has been suggested that, although SAT scores continue to contribute to effective prediction of college grades, the test may have been overtaken by changes in high school programs that have made the test increasingly less related to the…

Student retention and transfer was studied at the University of California (UC) system as one aspect of undergraduate enrollment planning. A task group examined the following questions: (1) What is known about attrition? (2) When do students leave? (3) Who are the high-risk students? (4) Why do students leave? and (5) What is being done about it?…

The TRIO program at the General College, University of Minnesota, is addressed in this newsletter issue, based on presentations made at the 1981 annual meeting of the Mid-American Association of Educational Opportunity Program Personnel. The name TRIO stands for three federal programs: (1) Upward Bound, which assists high school students from…

Educational and vocational plans and changing characteristics of Indiana high school seniors from 1966 to 1980 were studied. In 1966, 1969, 1972, and 1975, questionnaires were mailed to all public and private high schools in the state, while in 1980, a stratefied random sample was used. The response rate of the first four surveys was 54 percent or…

A presentation of a conceptual framework for viewing the admissions management process in higher education institutions and a discussion of the pricing policy process, particularly of private colleges and universities, precedes an examination of the stochastic utility model, a statistical model of the college choice process. Using student choice…

As part of an effort to assess the postsecondary educational needs of the community of Apache Junction, surveys were administered to: (1) students in grades 9-12 at Apache Junction High School (N=420) with regard to their educational plans, the postsecondary institutions they anticipated attending, course and program interests of those planning to…

Accurate data on the number of students who transfer from two-year colleges to senior colleges are not available because the ways of counting transfers vary greatly from system to system and state to state. While most studies define transfer students as those who have taken courses at a community college and subsequently enroll at a senior…

In 1971 Kentucky's 291 public high schools produced 39,004 graduates, or 70.1% of the 1967-68 ninth grade enrollment. From the 53 non-public high schools there were 3,966 graduates, or 78.5% of the 1,968 ninth graders. Forty-two percent of all graduates enrolled in colleges or universities. Compared to the class of 1960, the increase in number of…

In 1972 Kentucky's 299 public high schools produced 41,040 graduates, or 70.2% of the total number of 1968-69 ninth graders. The 51 non-public high schools graduated 3,806 students, or 77.2% of their 1969 ninth graders. Compared to the class of 1960, the increase in number of graduates was 15,319 or 59.6%. Directly attributable to increased…

In 1974 Kentucky's 289 public high schools produced 41,522 graduates, or 68.5% of the ninth grade enrollment in 1970-71. The 46 non-public high schools graduated 3,297 students, or 77% of the 1971 ninth graders. From all high schools 38.3% were reported as enrolling in college. Compared to the class of 1962, the increase in the number of graduates…

In 1976, 41,700 students graduated from Kentucky's public high schools; 38.2% were recorded as entering college and 44.95% as entering formal educational programs beyond high school level. From non-public schools there were 3,754 students graduating; 62.4% entered college, and an overall 67.6% were involved in formal education programs. Of the…

In 1977 Kentucky's public high schools produced 41,558 graduates; 38.2% of these were recorded as entering college and 44.7% as entering some type of formal educational program beyond high school. Non-public high schools graduated 4,018 students; 60.7% were recorded as entering college and 67.3% as entering some kind of formal education program.…