A community college can benefit its students, community, and nation by helping local businesses develop their world trade potential. Most community colleges have the expertise, resources, and capability to help local businesses benefit from these export opportunities. Rockland Community College (RCC) in New York, for example, has designed and…

The Language and International Trade Program instituted in 1978 at Eastern Michigan University enrolls three-fourths of the university's undergraduate and graduate foreign language and bilingual studies majors and has become the largest business language studies program in the United States. Important program components include an international…

A 1985 survey of telex use in Thailand revealed that 90 out of 100 companies send and receive between 1 and 50 telexes a day, that telex is used more extensively than any other form of written communication for business, and that there are typical telex styles and formats. Information on business education on the university level reveals that only…

Advertising by multinational corporations in Southeast Asia is generating a growing resistance to its perceived role in creating a "consumer culture" damaging to indigenous values systems. Critics of advertising in Southeast Asia argue that when multinational advertisers or their multinational advertising agencies move into this foreign…

An approach to teaching foreign business practices combines two common approaches already used. It introduces the student to cultural patterns responsible for the way business is conducted abroad, and makes recommendations concerning appropriate behavior for specific situations. However, it also treats general culture and specific behavior as…

One of a series of teaching units designed to introduce secondary school students to the Canadian economy, this handbook contains instructional materials on Canada's role in the world economy. Ten sections contain readings and suggestions for activities related to Canadian trade, tariffs, the Canada-United States automobile pact, Canada-United…

The increasing focus of the Council on International Educational Exchange on helping meet the needs of American businesses to be competitive in international markets is discussed in a preface by Barbara B. Burn, noting that the absence of competence on the part of American business in foreign languages and cross-cultural skills and knowledge can…

A 13-episode British television serial about international countries competing for a large project in an imaginary country provides the basis for a series of instructional materials in intercultural business communication. Video is seen as an excellent tool for teaching languages and other aspects of communication because it allows entry into the…

In 1987, the U.S. Economic Development Administration awarded a grant to the American Association of State Colleges and Universities to conceive, plan, and coordinate a series of regional conferences following their funding of the successful 1986 National Conference of Higher Education and Economic Development. The proceedings from these four…

Videocassette recorder (VCR) acquisition and use in developing nations is largely an individual or household decision, and their rapid diffusion is influenced by several factors: price, and its variations due to government restrictions; income and income distribution; the content of broadcast television; the diversity of entertainment media…

During the post-war period of the 1940s and early 1950s, there was a surge in consumer demand for goods and services in the United States and throughout the world. As a result, an evolution of U.S. companies into international corporations occurred. This teaching unit, one in a series of eight, reviews the international operations of the Procter…

Michigan Technological University has introduced a program which awards a certificate in Foreign Language and Area Study to students completing two years of the same foreign language and three area studies courses. It was developed in response to the necessity of dropping 19 foreign language courses. A survey of freshman English students revealed…

Secretary of Education William Bennett proposes that gimmicky federal programs are not the key to boosting American economic competitiveness, but rather that developing in American schoolchildren the qualities of honesty, responsibility, and regard for others' rights will help Americans compete in world markets. (MSE)

A study investigated the current situation of international activities in further education colleges in the United Kingdom. Surveys of over 180 colleges revealed that nearly three-fourths referred to international activity in their strategic plans; only 41 percent had a written policy. Benefits of an international dimension were broadening…

About 1,000 new business and management schools have opened in Eastern Europe and former Soviet republics since the collapse of Communist rule. All present appealing fronts, but many are insubstantial. Some multinational companies are using the new institutions to train local managers. At many, English is the language of instruction. An…