Objective: To describe a pedagogical method using an Audience Response System (ARS), commonly referred to as "clickers," for use in preparing athletic training students (ATSs) for the Board of Certification (BOC) exam. Background: The BOC is the only certifying agency for athletic trainers in the United States. ATSs may become a…

This study explores the effect of user and system characteristics on our proposed web-based classroom response system (CRS) by a longitudinal design. The results of research are expected to understand the important factors of user and system characteristics in the web-based CRS. The proposed system can supply interactive teaching contents,…

Too often, researchers get a bad name for engaging in inquiry that is inaccessible to the practitioner and policy communities who could most benefit from it. Although speaking to others in the scholarly community is important, researchers must also be able to translate their results into more accessible language for multiple audiences. This…

This study aims at describing and analysing systematically an interactive learning environment designed to teach Quantum Physics, a second-year physics course. The instructional design of Quantum Physics is a combination of interactive lectures (using audience response systems), tutorials and self-study in unit blocks, carried out with small…

This article discusses audience responses to a children's soap opera produced and broadcast in Kenya. It examines the evaluation process in relation to qualitative audience research within Cultural Studies. It challenges an Entertainment-Education model of media as vehicles for messages and links strongly with Communication for Social Change…

Although not everyone needs textbooks, they still actively serve four audiences within the discipline. The four audiences that benefit from textbooks are students, instructors, the textbook sales force, and the textbook authors themselves. With a growing number of online classes where students have less and less, or even no, face time with their…

The role of new media in the Arab uprisings and the news of widespread surveillance of digital and mobile media have triggered a renewed interest in Arab audiences research, particularly as it pertains to these audiences' critical abilities and digital media literacy competencies. Taken for granted have been Arab youth's widespread use of social…

To what extent are speakers' utterances shaped by their expectations of addressees' behavior, and to what extent are they shaped by the feedback they receive from addressees? In 39 pairs (32 men and 46 women), speakers told addressees 2 jokes. Addressees were either attentive or else distracted by a second task, and speakers expected addressees to…

School leaders are often in a position to advocate for their schools and for ways to improve the educational experience of students. By actively supporting a cause, such as increasing the rigor of the school, leaders provide information to stakeholder groups that will build support for their vision. Successful advocates incorporate several…

Minority groups are often justified in being watchful for the difficulties that negative reputations can bring on them. The necessity for discovery and discussion of serious issues within a minority community is real, but the resistance to such a candid approach is founded in their position of vulnerability and the power of old stereotypes. Two…

What types of theater performances are appropriate for preschoolers? What might toddlers get out of a visit from a cellist who plays a song and demonstrates the different sounds she can make with her instrument? Would inviting a local jazz dance group to perform be beneficial for your early first-graders? The author spoke with a musician, the…

Digital media story-telling (which enhances traditional oral story-telling with images, music, and text) has been a focus of recent scholarship for its potential to produce numerous educational benefits. Through digital media storytelling, students' imagination, creativity, critical thinking, writing, public speaking, and organizational or…

Audience response systems (ARSs) permit students to answer electronically displayed multiple choice questions using a remote control device. All responses are instantly presented, in chart form, then reviewed and discussed by the instructor and the class. A brief history of ARSs is offered including a discussion of the 26 labels used to identify…

The author describes how he instructs students in his introductory film course to show how one can reveal a film's ideological dimensions in teaching. In this article, the author traces the progress of his student's arc of learning, from their relative lack of awareness of film's influence on the construction of identity to a more sophisticated…

It is crucial for Tech Comm instructors to address challenges of audience within the artificial environment of classroom instruction. Without a distinct and specific audience, course content often remains theoretical and abstract, and students struggle both to connect the unknown to the known, and to generate meaningful and effective…