By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF)

Presents the results of a study of graduate-level library school students to determine the types of errors that appeared on original cataloging copy by entry-level catalogers. Records were analyzed for any errors affecting access, including description, headings, encoding of MARC format, capitalization, and punctuation. Types and percentages of…

Discourse analysis addresses questions regarding both spoken and written communications and can be applied to purposes and practices of information study that appear in books and journals in the field. Applications of discourse analysis to information include investigation of the social, political, and technical implications of the word…

Provides a satirical view of the extinction of school librarians. Highlights include educational technology development; changing professional environments; mainstreaming; certification; and the industrialization of education. (AEF)

Discussion of difficulties in finding tests and measuring instruments for academic library users focuses on electronic databases. Highlights include the Educational Testing Service collection; eight databases for finding measures; Internet access to databases; other national and local databases; print sources of measures; and obtaining copies of…

Discusses Judy M. Pitts, academician, in memorium. Profiles her first year in academe; the role of research in her teaching (including examples of assignments); the focus of her research on information needs, seeking, and use; and her role as a teacher and service provider. (Author/AEF)

Describes resources to use for biology questions and provides search strategies for reference questions involving specific nomenclature. Highlights include nomenclature; common names versus scientific names; locating books and journal articles; and core reference sources. (Author/AEF)

This user ratings survey focuses on bibliographic citation management software; its value to manage citation databases; and its ability to provide reports that adhere to standard bibliographic styles for publications. Service and support, reliability, ease of use, vendor integrity, and user satisfaction are discussed for each of seven software…

The use of creative dramatics in the library media center allows children to bring characters and stories to life, and encourages verbalization, experimentation, improvisation, and problem solving. Dramatic play activities are presented for grades two through six. (Author/AEF)

Describes development of the nonprofit Hug-a Book program to provide preschool sites in impoverished areas of Chicago with quality children's literature. The program assists teachers in planning curricula and literacy-rich environments and helps parents in making books a part of their homes. Suggests appropriate books and criteria for their…

Discusses the information economy and the economics of education for information professions. Topics include the diversity of academic disciplines for information professional education, supply and demand in professional areas, costs of education, lifelong learning, and expenditures for schools with American Library Association accredited Master's…

Presents a preliminary report on a survey of the American Library Association accredited schools of library and information science to determine the extent to which courses dealing with the economics of information are taught. The elements of a model syllabus for an economics of information course are presented. (Author/LRW)

Discusses the changing nature of library and information professions in response to the impact of emerging technology and examines necessary changes in library and information studies school curriculums to adapt to and reflect the needs of future practitioners. Highlights include a review of educational models, philosophies, and change strategies.…

Examines three aspects of keyword searching as a possible solution to subject search problems in online public access catalogs (OPACs). Discusses search results, user satisfaction, and how keyword searching and controlled vocabulary searching are offered in OPAC interfaces. Concludes that keyword searching and controlled vocabulary searching…

Describes Books on Tape, an unabridged audiobook publisher, and its appeal to the library market. Discussion covers reading styles used on the tapes, the lack of celebrity readers, the story of the company's founding and development, its use of computerized customer tracking and networking, the availability of replacement tapes, and cassette cover…