Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…

As the primary interface between test developers and multiple educational stakeholders, score reports are a critical component to the success (or failure) of any assessment program. The purpose of this review is to document recent research on individual-level score reporting to advance the research and practice of score reporting. We conducted a…

Simulation studies are extremely common in the item response theory (IRT) research literature. This article presents a didactic discussion of "truth" and "error" in IRT-based simulation studies. We ultimately recommend that future research focus less on the simple recovery of parameters from a convenient generating IRT model,…

The purpose of this study is to understand what personalized learning instruction looks like in three school sites from one district. Further, the researcher will explore how district leaders coordinate the implementation of a personalized learning model across multiple school sites in the same district. In order to prepare future ready students,…

This Delphi study explores the opinions of experts on their interactions with the adoption of digital products, services, and activities. Although there are a wide assortment of digital products and digital spaces that have the ability to make significant contributions to scholarship, still traditional monographs and textual publications dominate…

Latent change score models (LCSMs) proposed by McArdle (McArdle, 2000, 2009; McArdle & Nesselroade, 1994) offer a powerful tool for longitudinal data analysis. They are becoming increasingly popular in social and behavioral research (e.g., Gerstorf et al., 2007; Ghisletta & Lindenberger, 2005; King et al., 2006; Raz et al., 2008). Although…

Transparency is described as a multifaceted construct with three qualities (i.e., information disclosure, participation, and accountability) relating to trust, communication, and ethics. Expectations for organizational transparency in higher education have grown in the past two decades. Yet, there have been few studies that investigate this…

This study examined the causal relationship of goal orientation and conception of learning on learning behavior; previously, these concepts were examined separately in preceding studies. A sample of 185 fourth-grade university students participated in the study. A covariance structure analysis revealed that the causal effect regarding goal…

Complex mathematical approaches exist in biological, social, and educational sciences, creating models to understand and explain cognition processes in human brain. Yet, the logged raw data is just an initial learners' behavior footprint in Virtual Learning Environments. Exploratory Data analysis would help to deepen the understanding of cognition…

The information technology field changes at a fast rate and, combined with the fast pace of change in the higher education environment, it is more important than ever that Information Technology professionals be productive and that retention rate increase in this field. This phenomenological study is an exploration of the professional experiences…

The automatic evaluation of text-based assessment items, such as short answers or essays, is an open and important research challenge. In this paper, we compare several features for the classification of short open-ended responses to questions related to a large first-year health sciences course. These features include a) traditional n-gram…

This study aims at determining the mediating effect of academic intrinsic motivation on the relationship between both students' academic selfefficacy and dispositional hope levels to their academic procrastination habits. The data were collected from a sample of 252 college students, 69 males (27.4%) and 183 females (72.6%), aged between 18 and 33…

Based on control-value theory (CVT), we examined longitudinal relations between students' control and value appraisals, three activity-related achievement emotions (enjoyment, anger, and boredom), and math achievement (N = 1,716 fifth and seventh grade students). We assessed appraisals and emotions with self-report measures of perceived competence…

Introduction: Somali American adolescent tobacco use has increased over the past decade amid a high prevalence of tobacco use among Somali American adults. While established adolescent tobacco use determinants may apply for Somali youth, a deeper understanding of these influences is imperative to the development of effective prevention strategies…

When conducting biological investigations, experts constantly integrate their conceptual and quantitative understanding of variation with the design and analysis of the investigation. This process is difficult for students, because curricula often treat these concepts as separate components. This study describes the effect of a curricular…