The use of mini-campaign projects in an introductory course in advertising can (1) provide students with actual experience in dealing with real advertising problems; (2) bring classroom lectures and laboratory assignments into a "real-world" perspective; (3) give students a broader perspective of advertising; (4) bring students into contact with…

One institution's approach to internationalizing its introductory accounting course is described. The change was triggered by accreditation requirements and personal interests, and was intended to provide students with information about international aspects of accounting. Initially, modules were developed to supplement the regular course content.…

A course on management in a cross-cultural environment was designed to address dilemmas and opportunities that individuals might encounter in work or study. The course attracted students with a broad variety of backgrounds. A main textbook was supplemented with readings, guest lectures, and a variety of class activities including case studies,…

A project analyzed, designed, developed, implemented, and evaluated a training program that would enable Trans World Airlines flight service managers to develop effective communication skills. The instructional systems design process was used throughout. The analysis identified the need for communication training for the target population. Program…

Since 1980, an increasing number of state and local education agencies have reintroduced a world history requirement into their secondary curricula. This ERIC Digest examines five key questions related to that trend. Questions raised, together with some salient points made in the discussion of each, are as follows: (1) What is the background to…

The National Council for the Accreditation of Teacher Education (NCATE) now requires teacher education programs to implement a multicultural component as part of teacher education. There is no expectation that a teacher education program would, or could, produce students with broad-based knowledge in all areas, but it is reasonable to require some…

This curriculum supplement on India consists of three modules that have been used with undergraduates in introductory world civilization courses. Module 1, "Ancient Period: Hinduism and the Caste System in India: Origin, Development, and Social Functions" discusses the religious doctrines of Hinduism, the caste system, and its structure.…

The focus of this study is the implementation and effects of high school graduation requirements enacted as a result of the recent wave of state reforms of education. The study concentrates on high school graduation course requirements. Interview data on the intent and effects of the requirements were gathered in six states, 24 districts, 32 high…

Freshman and sophomore composition students who are required to write in response to literature frequently find that they are not yet secure enough in their basic writing skills to discuss a literary work. In order to help these students, writing center tutors must be familiar with the assigned writing tasks and what instructors expect from an…

The need for colleges to develop critical thinking skills in mainstream courses is emerging as an issue of national significance. Students benefit from clearly articulated and pedagogically sound courses that directly and explicitly teach thinking skills, as well as from efforts to reinforce these abilities across the curriculum. At LaGuardia…

This document presents the Secretary of Education's personal concept of a sound secondary school core curriculum. It is called "James Madison High School" in honor of President James Madison and his strong views that the people, in order to govern properly, must arm themselves with knowledge. The theoretical curriculum consists of four…

Based on a year's work with 16 second grade students, this two-part paper reports the successful use of the Marathon Writing (continuous writing for short periods on a regular basis) strategy in encouraging beginning writers to write independently. The first part of the paper explains the technique of marathon writing, and notes that even though…

Students are faced with many subjects related to death in their everyday lives--war, euthanasia, disease, teenage suicide. A unit on death that focuses on literary and artistic conceptions of death, as well as historical trends concerning beliefs about death and burial, can help students express their feelings about death coherently and…

A survey of instructors at Santa Monica College (SMC), in California, was conducted by the Center for the Study of Community Colleges to gather information on liberal arts instruction, course content, goals, and teaching patterns. With support from SMC administrators and liberal arts department heads, interviews were conducted with 23 instructors,…

This manual presents, for educators, known facts about Acquired Immune Deficiency Syndrome (AIDS), how it is transmitted, and how it can be prevented. Answers to common questions about AIDS are listed and a summary sheet is provided. A resource list is included that contains names, addresses, and phone numbers of organizations that produce or…