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ERIC Number: EJ1459914
Record Type: Journal
Publication Date: 2024
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2327-5324
EISSN: EISSN-1941-3394
Available Date: N/A
Teaching AI in Business Schools: A Pathway to Future-Ready Graduates
Eric Kennedy
Journal of Instructional Pedagogies, v30 2024
The manuscript outlines the development of an undergraduate course titled "Generative Artificial Intelligence for Business," aimed at equipping students with the knowledge and skills necessary to leverage generative AI technologies in various business contexts. The course framework covers fundamental concepts of generative AI, including technologies like Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), and emphasizes practical applications in marketing, product design, and customer engagement. The curriculum integrates ethical considerations, addressing issues such as data privacy and algorithmic bias, to prepare students for responsible use of AI in business. The course structure includes lectures, hands-on labs, case studies, and a capstone project, fostering a blend of theoretical understanding and practical experience. Faculty training and institutional support are highlighted as crucial for effective course delivery, ensuring that instructors are equipped with the latest knowledge in AI technologies. The document also discusses challenges such as keeping course content up-to-date with rapid technological advancements and ensuring accessibility and inclusivity for all students. The proposed course aims to produce graduates who are not only technically proficient but also capable of critical thinking and ethical decision-making in the application of generative AI in business settings.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A