Engagement in professional associations offers significant growth, networking, and development opportunities. Despite these benefits, participation in such associations is decreasing, with financial constraints, irrelevant member benefits, and generational disconnect as primary factors. At the 2024 AAFCS conference, a session titled "W.H.Y. AAFCS" introduced a targeted three-phase recruitment and retention approach. This framework, emphasizing "Welcome," "House," and "Year of Engagement" strategies, aims to enhance association involvement by fostering meaningful connections and showcasing the association's value to personal and professional development. This article explores how affiliates can revitalize membership engagement by prioritizing members' motivations and adapting to evolving professional needs, ultimately strengthening the FCS community.