Purpose: This qualitative study examined the motivations of student veterans to pursue a master's degree in rehabilitation counseling (RC), the reasons veterans chose RC over other helping professions, and the career plans of student veterans using a master's degree in RC. Method: Given the unique perspective of the participants, the study utilizes a phenomenological approach. Data were collected via an online survey from 33 student veterans enrolled in master's level rehabilitation counseling education programs across the United States. Results: Motivations to pursue an RC career included wanting to help fellow veterans, help others, and address other career-focused factors. Participants chose RC over other helping professions because of the profession's focus on disability or vocational rehabilitation. Participants described the choice as a vocational calling, a chance to work in a more desired work environment, and a response to effective program recruitment. Career plans included having a veteran-focused career, working with people with disabilities, pursuing nontraditional rehabilitation services, and being open to multiple career prospects. Conclusion: The RC profession appeals to student veterans for multiple reasons. Most participants possessed clear motivations and a career plan, in part, related to wanting to give back and assist their fellow veterans.