Even though the tenuous financial model for Early Care and Education (ECE) is one of the primary reasons for many ECE programs' permanent closing, considerably little attention has been devoted to supporting ECE leaders' business knowledge and skills. Supporting the leadership and business practices can be an effective strategy for ensuring a…

Purpose: Universities in the United Kingdom, like their counterparts globally, are confronting difficulties associated with the well-being of students. The origins of these challenges are complex, exacerbated by various global events. In response, universities are trying to address these growing concerns and the escalating need for student…

Industry 4.0, whose effects have been more and more noticeable in recent years, and the digital change it brings call for a new educational model that aligns university instructional processes and curricula with the demands of business. This approach, known as University 4.0, intends to promote more technology-based applications, the power of…

Purpose: Integrated marketing communications (IMC) is possibly "the richest and most accessible service-learning experience" in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in…

The purpose of this article is to provide an extended case study of the development of and early outcomes of a student-run digital marketing agency. Employers are looking to hire graduates who are "work ready." In the area of digital marketing, this is especially challenging given the rapid pace of change in the industry where new…

Traditionally, academic institutions have relied on interviews with industry representatives and alumni surveys to gauge market demand, an approach that often results in dated and limited information. In this article, we show that using real-time data from job postings in professional sites provides more direct, rich, and timely insights regarding…

Business education has had limited discussion on professional development for academics. Given the increasing focus on the quality of teaching and learning in higher education, we investigate how academics conceptualise professional development. This has important implications since one's conceptions of a phenomenon can influence subsequent…

Despite the heralding of the business ethics module as a turning point to reinvigorate ethical awareness among business graduates, the hope for any optimistic outcome quickly fades as the capitalistic ecosystem in business schools drowns the effectiveness of disseminating business ethics. This paper shares the plight of teaching business ethics in…

The fourth industrial revolution has led to a tremendous increase in the demand for IT specialists. Until recently, this sector had traditionally recruited university graduates, but given the shortage of candidates, it has turned to individuals with vocational training, finding that they are capable of performing the same work with a similar level…

Business education has experienced a significant surge in popularity over the past few decades, with an increasing number of students pursuing degrees in business and management. However, this rise has not been without criticism. Many have argued that business education exacerbated social and environmental issues by focusing on shareholder value…

The main goal of the research is to identify the correlation between indicators of learnability in entrepreneurial abilities and indicators of business manager effectiveness. The study was based on a sample of 130 respondents in Group 1 and 140 respondents in Group 2. It can be inferred that 81% of the variances in the measurement of performance,…

This article presents the new concept of phronesis 2.0. The latter is defined by the academic social responsibility of business schools and what they have to deliver in terms of learning outcomes and when readying the next generation of graduates. Simultaneously, phronesis 2.0 deviates starkly as today's business environments differ significantly…

Teachers' expectancy beliefs are strong predictors of successful curriculum implementation. Drawing from the expectancy-value theory (EVT) of achievement motivation, this study assessed teaching expectancy beliefs in curriculum implementation among Business Management teachers (BMTs). A quantitative research design involved 125 BMTs from 89 senior…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

The manuscript outlines the development of an undergraduate course titled "Generative Artificial Intelligence for Business," aimed at equipping students with the knowledge and skills necessary to leverage generative AI technologies in various business contexts. The course framework covers fundamental concepts of generative AI, including…