"Pathways to Implementation" highlights innovative strategies and effective models in career pathways policy, implementation, and programming, as well as challenges states encounter in this work. This seven-part series addresses the key elements of Bellwether's framework for career pathways policy implementation. Each brief defines the key framework element, articulates common challenges to state implementation, provides examples of successful state action, and concludes with considerations for state leaders and policymakers. This second brief discusses Design: how effective career pathways require high-quality programming explicitly aligned with labor market needs or other policy imperatives (such as increasing economic mobility or the value of postsecondary credentials).