Study asks what effects the omission of reassuring recommendations would have on the retention of information, opinion change, amount of worry and concern, and audience attitude toward the speaker. (Editor)

In this article, which argues that oral reading, when properly utilized, should be a vital part of a well-balanced reading program, possibilities for meaningful audience reading situations are presented. (NQ)

A description of the primary social research developed to determine target audiences and thematic content foci for "Cancion de la Raza, a series of "socially ameliorative educational dramatic programs for public television aimed at the Mexican-American community in Los Angeles. The series, sponsored by the Ford Foundation,…

Extension Services are now reaching out to help the low income farmer. Raising feeder pigs is one way in which the farmer can be helped to boost their standard of living. (MR)

Recommends teaching speech students how to plan for, recognize, evaluate, and utilize the listener's response to a persuasive discourse. (SW)

You've come across a good film--the content is just about perfect and the timing couldn't be better. Here's how you can show it for maximum student retention. (Editor)

"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

Concludes that audiences tend to evaluate a radio newscast more positively and to perceive it as more immediate when it contains words that suggest timeliness. (FL)

The object of empirical musical sociology is to study the social interaction and interdependence of musicians or composers, their music, and the public. Trends in historical and contemporary musical sociology and the constituents of the musical process are examined. (AM)

Concludes that the advent of an independent television station had little apparent effect on the programing of three network stations in the same market. (FL)

Examines the extent to which violence contributes to the size of the audience for a television program. (FL)