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Peer reviewedPrice, Vincent; Czilli, Edward J. – Journal of Communication, 1996
Examines influences on public recognition and recall of news. Finds that stories receiving heavier television news coverage are better recognized and recalled; respondents who are generally well-informed about public affairs succeed in learning most types of news; and news stories focused on personalities and domestic news items are better…
Descriptors: Audience Analysis, Mass Media Use, News Media, Recall (Psychology)
Peer reviewedvan Hees, Maartje M. W. – Journal of Technical Writing and Communication, 1996
Investigates gerontological research literature to discover what is known about age deficiencies in cognitive processes which might adversely influence instructional text processing. Maintains that, on the basis of findings, tentative guidelines could be given on designing such manuals. Proposes follow-up research to gather more knowledge on the…
Descriptors: Audience Awareness, Cognitive Processes, Educational Gerontology, Guides
Peer reviewedBenoit, William L. – Public Relations Review, 1997
Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…
Descriptors: Audience Awareness, Crisis Management, Evaluation Methods, Models
Peer reviewedIdoko, Emman Frank – Research in Drama Education, 2002
Considers how the Nigerian theatre scene has been dominated by the necessity of practicing theatre that is of direct relevance to its audience in terms of acceptability and functionality. Notes that the "Tandari" experiences were intended to contribute to the reformation process of young people in prison. Documents the process, findings…
Descriptors: Audience Awareness, Correctional Institutions, Developing Nations, Foreign Countries
Peer reviewedMacColl, Gail S.; White, Kathleen D. – Practical Assessment, Research & Evaluation, 1999
Describes some of the problems in communicating educational research findings to a general audience and provides helpful information on how researchers can best present data on educational practices that work and those that don't. The needs of the audience should be the primary focus in such reports. (SLD)
Descriptors: Audience Awareness, Communication (Thought Transfer), Educational Research, Information Dissemination
Peer reviewedGauthier, Gail – English Journal, 2002
Suggests that educators need to accept that the young adult audience is unique and find a way to deal with it in order to create a literature from which teenagers can expect to gain a satisfying "sense of comradeship among equals." (SG)
Descriptors: Adolescent Literature, Audience Awareness, Reading Habits, Reading Instruction
Peer reviewedPorhola, Maili – Communication Education, 2002
Describes arousal styles during speaking on the basis of mean heart rates among a group of university students. Examines individual differences in heart rate responses during public speaking and accounts for these differences in terms of particular explanatory variables. Distinguishes four styles of speaking: the confrontation style; inflexible…
Descriptors: Arousal Patterns, Audience Awareness, Heart Rate, Higher Education
Peer reviewedBott, Christie "CJ" – English Journal, 2002
Details a creative writing project based on "zines," which are independently created and published personal magazines. Notes challenges addressed in the project, such as composing an engaging introduction and choice of language in relation to audience. Concludes that the students were enthusiastic about the project, and were interested…
Descriptors: Audience Awareness, Creative Writing, Language Usage, Periodicals
Peer reviewedWilliams, Bronwyn T. – Journal of Adolescent & Adult Literacy, 2003
Considers how in recent years, media literacy education in the classroom has been viewed as a bridge to more sophisticated print literacy. Examines assumptions about the connections between popular media--using television as a specific example--and print literacies. Outlines three approaches to media literacy exploring advantages and disadvantages…
Descriptors: Audience Awareness, Class Activities, Media Literacy, Middle Schools
Peer reviewedDunn, Patricia A.; Lindblom, Kenneth – English Journal, 2003
Challenges some problematic issues of grammar instruction. Transforms inconsequential discussion of nouns, adverbs, and past participles to more significant discussion about writing, access, and improving the world. Explores four activities to do with student writing other than correct grammar. (SG)
Descriptors: Audience Awareness, Class Activities, English Instruction, Grammar
Peer reviewedHelmers, Marguerite – JAC: A Journal of Composition Theory, 2001
Explores three broad areas of inquiry: what significance visual images have for rhetorical analysis; how a study of nonverbal material might be conducted; and whether visual explanations depend on the image or the viewer. Argues that viewers understand Joseph Wright's painting "The Air Pump" in terms of its subject, its exhibition space, the…
Descriptors: Audience Analysis, Criticism, English Instruction, Higher Education
Peer reviewedVogel, Mark; Tilley, Janet – English Journal, 1991
Illustrates the power of responsive teaching and how one teacher used a modern poem about cruelty to address a recent incident of her own students' cruelty to a classmate. Notes that the class responded with compassion, tolerance, and a sense of caring for those who are different. (MG)
Descriptors: Audience Response, Junior High Schools, Poetry, Student Reaction
Peer reviewedGiles, Timothy D. – Journal of Technical Writing and Communication, 1990
Reviews recent articles focusing on the controversy surrounding the appropriateness of readability formulas for technical writing. Suggests that further research should be conducted to study empirically how readability as a concept might be used to aid the technical writer since readability formulas are shaping computerized editing programs. (KEH)
Descriptors: Audience Analysis, Discourse Analysis, Literature Reviews, Readability Formulas
Peer reviewedBugeja, Michael J. – Journalism Educator, 1990
Discusses using a vase of dead roses in a writing class to teach students to deal with emotionally charged subject matter, see beyond the obvious, use language concisely to convey a message, and strike a universal chord in an audience--that is, to communicate intimately with an audience. (SR)
Descriptors: Audience Awareness, Higher Education, Journalism Education, Writing Assignments
Peer reviewedHochhalter, Alyce – Bulletin of the Association for Business Communication, 1990
Describes a class activity in which students analyze an annual report in terms of audiences and purposes of various sections of the report and the classifications, content, and physical attributes of the report. Notes that students report experiencing less anxiety when examining materials containing statistical and financial data after completing…
Descriptors: Annual Reports, Audience Analysis, Business Education, Class Activities


