To find out if professional periodicals and books are really being read, the American Management Association and the American Society for Training and Development made a joint national survey of the reading habits of three thousand training managers randomly selected from their memberships. Charts of the 801 responses are presented and discussed.…

The content and usefulness of the Current Index to Journals in Education, Resources in Education, and Exceptional Child Education Resources are explained. (GW)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

The second of two parts of a bibliography on battered wives from the literature of the past 10 years, this bibliography lists journal articles and films. The first part appears in the preceding issue of "Catholic Library World." (CLB)

Reports results of a study which compared the treatment of selected characteristics of the reviewing literature of management in professional and trade journals. The characteristics examined included lag time, review length, descriptive or analytic nature of reviews, positive or negative evaluations, and affiliation of the reviewer. (CLB)

Reports on developments and trends affecting child care programs. Considered are mass media coverage of the issues surrounding child care, notably the Galinsky-Belsky debate on television's TODAY show, and cover story articles in NATION'S BUSINESS and FORTUNE. (Author/BB)

Investigates which institutions produce graduates who publish reading research. Compares results to previous rankings of institutions based on the productivity of reading faculty. (MS)

Suggests having students write a series of business magazine article summaries as part of a journal assignment. (MS)

Survey of 64 popular men's magazines and 47 women's magazines revealed that almost seven times as many over-the-counter drug advertisements were found in the latter than in the former. Most advertisements directed toward women concerned appearance; most directed toward men were for stimulants. Suggests enhanced regulatory efforts against…

Descriptions and evaluations of 13 databases devoted to computer information are presented by type under four headings: bibliographic databases; daily news services; online computer magazines; and specialized computer industry databases. Information on database producers, starting date of file, update frequency, vendors, and prices is summarized…

Reviews nine significant publications in serials librarianship published from 1981 through 1985. Topics covered include publishing and electronic publishing, cataloging, acquisitions, and serials automation. (Author/EM)

Explains how reviewers for "Horn Book" determine which books will be designated "especially worthy of attention." (FL)