A study examined whether advertising appeals based on product affiliation, achievement, and attributes would account for differences in male readership of liquor advertisements. The investigation focused on the relationship between the content of alcholic beverage advertisements and attention engagement, the first state in consumer information…

A study was conducted to compare "Time" and "Newsweek" magazines' fairness and coverage in the various presidential campaigns of the three Kennedy brothers. Researchers examined every story the two magazines published about John Kennedy's primary campaign, beginning January 1, 1960, and ending with his nomination at the…

In a 2-week period, the feature stories broadcast on television "magazines" were analyzed to determine how they differed from stories in the traditional print media. Five such programs were monitored: "60 Minutes,""20/20,""NBC Magazine,""PM Magazine," and "Hour." The feature story content…

A study investigated the validity of the hypothesis proposed by Frank L. Mott that a study of American magazines could reveal the "social currents" of a given time. The study examined periodicals published from 1966 to 1975 to determine if any evidence of the environmental movement could be found. The investigation revealed that more…

Twenty-two issues of each of six magazines published between 1915 and 1925 were analyzed to determine whether those magazines served only as mirrors of social change or took a more active role, either as agents of social change or as agents of social conservatism. Specifically, the study examined the manner in which the following magazines covered…

This guide to sources useful for assessing critical commentary about textbooks describes 25 education and education-related journals which contain substantial, consistent coverage of textbook reviews. Entries for each identify title, publication frequency, publisher, title of column used for reviews, grade level and subjects covered, format,…

This listing of researchers and publications in mass communications research in Sweden is integrated into a single list arranged by the name of the researchers and noting their publications (if any) in the appropriate languages. In addition to publications, information provided for each researcher includes title and academic degree, project,…

This report described the findings of a collection evaluation that sought to identify the minimum holdings that would be required to adequately support a viable undergraduate religion major, to assess the religion collection from an interdisciplinary viewpoint, and to determine what materials could be weeded out. The report is divided into six…

This annotated bibliography for undergraduate libraries lists 67 reference sources on women's issues and 13 periodicals for a core collection to support women's studies. The works listed were chosen as a representative sampling for ready reference or as the initial step for in depth research on women and women's issues. (RAA)

This report on the problems facing editors of professional information and library science journals in developing and developed countries suggests broad solutions that might help to transfer and make available the surplus of products in one geographic area to another in which such products are in short supply. Areas addressed include (1)…

From its inauspicious beginnings as a men's store giveaway and a "girlie" magazine in 1933, "Esquire" magazine quickly established a policy of literary excellence. By 1945, the magazine included the works on such major literary figures as Erskine Caldwell, John Dos Passos, Dashiell Hammett, Ernest Hemingway, Ring Lardner, James…

The careful integration of editorial content, graphic design, and advertising to create a successful magazine package is not a phenomenon of the last half of the twentieth century. As early as the 1890s, the first publishers of "Vogue" magazine had established an editorial-advertising-design mix in the fashion magazine that was…

A cultural history of the rise of black consumer magazine publishing is presented in this paper. It examines the interrelated elements in the development of shifts in the institutional support base of black magazines and shifts in the ethos or style of middle-class black life, as reflected in the magazines themselves. The paper takes as an example…

This guide to the compilation of a unique resource for the second language classroom envisages the magazine picture as a stimulus to classroom communication because of its association with popular culture, and as an aid in language instruction because of the possibilities of encouraging verbal expression of the situation depicted. Approximately…