Describes a meta-analysis comparing the persuasiveness of one-sided and two-sided messages. Demonstrates that a two-sided message with refutation is more persuasive than a one-sided message, whereas a one-sided message is more persuasive than a two-sided message without refutation. (SR)

Argues that Channel One has brought about a serious escalation of commercialism in the classroom because of three common and incorrect assumptions--that ads are neither significant, effective, nor harmful. (PRA)

Asserts that citizenship is actualized through curriculum and instruction that emphasize learning as a process of discovery rather than a transmittal of information. Describes how a presentation which involved a flag-burning stimulated shared inquiry. Offers a detailed method that uses chaos in the interpretation of literature to increase…

Develops an issue involvement moderated dual process model of choice shifts, from Chaiken's work on systematic and heuristic processing of persuasive messages. Compares the dual process model with persuasive arguments and social comparison models and finds it better fits the data. (SR)

Finds that the initiators of verbal aggression in a discussion were seen by observers as less credible and had fewer valid arguments credited to them, whereas targets of verbal aggression were seen as more credible and were credited with more valid arguments when they reciprocated a level of verbal aggression. (SR)

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Questions the theoretical justification for the standard of intrinsic justification. Challenges the applicability of phenomenological constructs to academic debate, demonstrates that "essences" cannot be readily located in debate resolutions, and illustrates that proponents of intrinsic justification have not adequately operationalized…

Argues that the best way to understand many public relations situations is to explore communication. Asserts that successful public relations can be described in terms of one of three primary communication functions (informing, persuading, or refuting). Describes this continuum of communication purposes, and a series of theoretical postulates.…

Argues that National Debate Tournament (NDT) policy debate remains a feasible option for those establishing a debate program. Speculates on the causes of the transformation of competitive policy debate from traditional to specialized. Asserts that many of the critics of NDT debate fail to understand debate's function in training students in the…

Examines the ways in which tropes can argue and arguments can become tropes. Applies these concepts to the rhetoric of Carrie Chapman Catt and her identification of antisuffrage rhetoric. (NH)

Discusses the definitional move of linking environmental concerns to security concerns. Reviews and critiques the arguments for and against this definitional change based on the degree to which they functionally view definitional argument as a strategy rather than as a truth claim. (SC)

Provides different, somewhat unconventional and provisional answers to some concerns about narrative, its place in explanation and argument, its relationship to description, its function in storytelling, "its role in the self in coming to terms with itself," its role "as the vicar of culture," and its role in fictive literature. (RS)

Develops a democratic ethic of teaching for guiding psychology instructors' use of influence strategies. Discusses certain aspects of teaching as a persuasive process and considers the ethics of intentions, content, means, and outcomes in the classroom. Examines practical implications of this model through several concrete examples. Contains 57…

Presents a definition for a formalist approach to teaching argument and discusses limitations and serious problems with this approach. Discusses "Antigone" as a representative text for teaching argument because it challenges the very possibility of argument. Proposes that literary texts such as "Antigone" be taught as…

Provides a working definition of communication quality that focuses on its technical, functional (use), and aesthetic components. Posits a discrepancy-based approach to assessing quality. Develops (based on that analysis) testable, theoretical propositions that predict relationships among communication quality, effectiveness, and efficiency. (SR)