Indicates that newspapers are as readable today as they were in 1904, although the complexity of language they use has increased. Shows that magazines were significantly more readable than the newspapers published during the same time periods. (RL)

The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)

Proposes a design for an online serials decision-making and collection analysis system: one which would have the ability to respond specifically to user interest profiles and to integrate locally generated data. (FM)

Contends that the college library is primarily an illustrative collection of materials designed to support undergraduate teaching and suggests advisable directions for college collection development in light of this concept. (Author)

Explores the state-of-the-art of Japanese information activities, detailing the comprehensive national plan Japan has developed. The volume of scientific and technological publications is discussed: monographs and technical reports briefly, and periodicals in more depth, including subject areas, language of publication, and accessibility to…

Describes the procedures followed by the art editor and staff of an award-winning high school literary magazine in planning the cover and the interior art for the magazine. (TJ)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

Presents the findings of a study of urban and suburban students' reading interests. (DD)

Nine tables compare prices, indexing coverage, and library popularity of periodical titles for 1977 to 1979. Titles are chosen from indexing services' authority groups and are listed by subject. Based on number of library subscriptions from indexing services, a "weighted price" serves as a budget guideline. (SW)

The short-term impact upon members of the National Council for the Social Studies of an educational journal devoting an entire issue to the topic of population education was investigated. The issue increased awareness of population education but had no effect on content base, content issues, and time devoted to instruction. (BT)

Lists and describes aerospace periodicals, newsletters, and other serial publications. (MLH)

Offers insights for magazine advisers on what makes a student literary magazine a success in the face of campus apathy.

Reports and discusses the results of a questionnaire survey of journal editors designed to familiarize nurse authors with many health-related journals. Provides guidelines for the selection of a journal in which to publish along with some insight into the publication process. A chart comparing 65 nursing and health journals is included. (Editor/TA)

Presents three brief articles written by teachers that 1) describe a collection of approaches that utilize newspapers and magazines as the "excellent teaching tools they are"; (2) plunge students into critical analysis through the use of advertisements in magazines; (3) present ideas on how to teach students to create writing prompts…

Examines Internet metaphors in the titles of 100 articles published in 1995 and found in three indexing services. Analyzes criteria for assessing the usefulness of metaphors to determine the more appropriate metaphors that might successfully convey to the novice user the purposes and activities possible with the hyperlinked elements and functions…