This paper is a draft for the American Psychological Association Symposium on the conditioning of verbal behavior and attitudes. The author presents the results of several studies he conducted in the classical conditioning of meaning and attitude. These studies attempt to control the measurement effects created by extraneous variables operating on…

This study investigated certain characteristics of the attitudes of classroom teachers of English toward written student response to literature. Specifically, the study attempted to determine the preference or lack of preference for categories of student response to literature, using four categories: engagement-involvement, perception,…

Seven undergraduate volunteers studied a written passage on Atomic Structure and then, while answering a set of 24 multiple-choice items, talked aloud about the strategies they were using for option selection. The tape recordings of their verbal responses were analyzed for latency, memory references, and inference references. The items testing…

An experiment was performed to show that infants perceive auditory and visual stimuli within a common space and that they perceive the sound as an attribute of the visual object. Subjects were 22 infants aged 3 to 5 months. Each infant was presented with a toy that moved in a small arc from side to side of a small window at the rate of one arc per…

This study investigated the effects of prior experience with contingent or noncontingent stimulation of infants' ability to learn different responses to control perceptual stimulation. In the pretest phase, baseline rates of level movement, panel press and vocal responding were determined for each of the twelve, 6-month-old infants in the study.…

This study was designed to determine whether separation anxiety proneness in normal preschoolers is associated with distinctive ways of relating to other people. A total of 14 preschool children (6 girls and 8 boys) were rated for separation anxiety proneness by their parents prior to preschool entrance. The preschool teaching staff then rated…

A 2 (touch-no touch) x 2 (sex of confederate) x 2 (sex of subject) between subjects design tested the affective and evaluative consequences of receiving an interpersonal touch in a Professional/Functional situation. It was found that the affective and evaluative response to touch was uniformly positive for females, who felt affectively more…

This report, the first in a series of six reports on television advertising and children, presents the findings from a study designed to examine the impact of various advertising practices on the knowledge, attitudes, and behavior of young children. A total of 500 preschool and grade school children from both working-class and middle-class…

The major objective of this study was to explore how preschool children's ability to delay gratification was affected when children were asked to attend to actual rewards rather than pictures of rewards. Sixty subjects, 3 to 5 years of age, were given a choice between two rewards and then placed in a delay of gratification situation. Half of the…

This study examined the extent to which situational context differentially influences components of play. Two groups of play variables were distinguished: (1) style variables, (reflecting the overall tempo and diversity of play) and viewed as relatively sensitive indicators of short term reactions of situations; and (2) structural variables,…

This study measured infant responses to mother and stranger as a function of mother and stranger distance. A group of 10-month-old infants were pretested for level of object permanence and person permanence, and 18 males and 18 females were chosen as study participants. The infants were randomly assigned to one of three treatment groups: (1)…

A conventional test and two forms of a stradaptive test were administered to thousands of simulated subjects by minicomputer. Characteristics of the three tests using several scoring techniques were investigated while varying the discriminating power of the items, the lengths of the tests, and the availability of prior information about the…

Test presentation mode significantly affected test performance in two randomized groups of college students exposed to audio/visual and visual test modes. A significant difference was found between test presentation mode and mean test scores; the audio/visual test mode was superior to the visual test mode; and the "brighter" students seemed to…

Three experiments were conducted investigating information processing in a person perception task. A sequential judgement paradigm was employed in which subjects judged the suitability of stimulus persons for two different occupations. Traits describing each person were present for subjects' first judgements but not their second. Second decision…

The purpose of the project was to continue with the development, analysis, revision, and dissemination of curriculum materials for use by home economics teachers with educable mentally handicapped students which had been initiated during an earlier phase. The developed materials were field tested with students enrolled in home economics classes…