A persuasion scale assessing counselor conviction and client agreement was used to rate 900 counselor statements. The 24 highest rated and 15 lowest rated persuasive statements were fed into a graphic level recorder. Differences in the graphs of high- and low- persuasive statements indicated that loudness is a characteristic of persuasion. (Author)

Message sidedness had no significant effect on perceived source credibility; inclusion of evidence significantly increased perceived source credibility'' in the study described. (Author)

Contradictions between American ideal and practice are examined in so far as they are reflected in our rhetoric, especially the polarization factor in radical rhetorical terms like racist" and other moralizing usages. (AF)

Suggests ways counselors can prepare for the one-to-one conference and discusses the proper use of persuasive data, management of the conference climate, praise, and appropriate closing activities. Provides a model for implementing these concepts and a conference check sheet for drill and practice in their use. (JAC)

Criticizes certain practices observed in academic debates which the author believes are produced by acceptance of the hypothesis-testing paradigm. (PD)

Considers the rhetorical dimensions of apocalypticism and typology. Treats the following: brief history of both prophetic concepts, stylistic features of apocalyptic writings, persuasive appeal of apocalypticism, rhetorical dimensions of typology, and relevance to the rhetoric of our times. (PD)

Focuses on the different ways political oratory, scholarly argument, and scientific reports use analogy. Specifically, analyzes intersubjective agreement in Franklin D. Roosevelt's First Inaugural address, the scholarly argument between Sir Karl Popper and Thomas S. Kuhn, and the scientific reports of various mathematicians and scientists. (PD)

This practical criticism is written for communication scholars who seek further understanding of significant communication events. Believing that a romantic strain exists in American history/politics, this essay suggests characteristics of presidential heroes, relates Ronald Reagan's rhetoric to the romantic tradition, and compares his rhetoric…

Results established, among other findings, that people persevere in their beliefs because (1) they generate explanatory schemata providing reasons for presumed empirical occurrences; and (2) once developed, these abstract, explanatory scripts become independent of the data originally giving rise to them. Also discussed implications of cognitive…

Analyzes the forensic and deliberative strategies employed by attorneys in the 1972 trial of Angela Davis. Integrates the findings with studies of legal rhetoric. (PD)

Responds to Rowland's article, (CS 705 841). Contends that policy systems analysis emerges as the only acceptable paradigm for competitive debate and that it satisfies the criteria for paradigm evaluation. (PD)

Considers the positions developed by Lichtman and Rohrer and by Ulrich, and then focuses on Zarefsky's indictment of the proposed standards for evaluating debate paradigms. (See CS 705 841-705 844). (PD)

Reviews the philosophical stance of ethical relativism. Notes that relativism is sometimes accused of being caught between moral impotence and self-contradiction. Argues that grounding relative ethical values in rhetorical communication allows relativists to judge other cultures without inconsistency. (PD)