The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

The examination of saccadic eye movements--rapid shifts in gaze from one visual area of interest to another--is useful in studying pilot's visual learning in flight simulator training. Saccadic eye movements are the basic oculomotor response associated with the acquisition of visual information and provide an objective measure of higher perceptual…

In developing an interactive model of composing, this paper discusses three groups of reader-oriented theories, each of which provides composing theorists with some research and theory to use in developing such a model. First the paper discusses the main principle of the literary reader-response theorists--that the meaning and value of texts do…

The double-entry journal requires students to write affective response statements to readings, and to compare such entries with classmates. After discussions with peers and critical analysis of the literature, students write a second journal entry synthesizing insights gained from discussion, analysis, readings, and writings. The journal (1)…

The study was designed to examine the similarity of response options generated by different item writers using a systematic approach to item writing. The similarity of response options to student responses for the same item stems presented in an open-ended format was also examined. A non-systematic (subject matter expertise) approach and a…

A study of the lyrics of popular music was conducted to test the hypothesis that from the 1950s through the 1970s such songs placed a progressively greater emphasis upon physical as opposed to emotional love. Researchers analyzed the lyrics of the five most popular songs listed in "Billboard" magazine during every year from 1950 to 1980.…

The study tested a hypothesized three-dimensional structure of test anxiety involving the constructs of fear of failure, emotionality, and worry. The discriminant validity of these three constructs was studied. Uninformed students were told about a mathematics test in a lesson just prior to administration. They were compared to informed students…

Twelve publications already in the ERIC system that deal with microcomputers were selected for annotation. Two of the publications are conference proceedings that explore the use of computers. Another two are administrator handbooks dealing with the acquisition and the use of computers. Reference works cited include a guide for instructional…

Part of a series of instructor training modules on related subjects instruction for apprentices, this booklet deals with presenting information to apprentices. The first chapter consists of an outline of the nature and scope of the instructor training modules as well as a self-assessment pretest. Covered in the module are planning to present…

A four-month investigation was conducted of media coverage of two controversies involving government officials in Detroit, Michigan. Data were gathered from three sources: journalists involved in covering the stories, people involved in the stories, and the printed stories. Using public documents, the history of one of the controversies was…

A study examined the extent of the role communication encounters play in helping people make accurate predictions about others, and what types of communicators (in terms of communicative reponsiveness and gender) seem to profit most from interaction with the subject of prediction prior to making predictions. Subjects, 118 college students,…

Assembled in the course of the interdisciplinary Turko-Danish Fairytale Project, which examined the nature of collective and individual response to fairytale literature, this bibliography cites materials pertinent to response assessment. Listed by author, the subjects of the approximately 150 titles include language and meaning, poetics, literary…

The theoretical background of the interdisciplinary Turko-Danish Fairytale Project is discussed in this paper. The paper first offers support for the working hypotheses of the Fairytale Project, which was designed to determine (1) if there are aesthetic principles that are universal and that guide the reader's experience of literary works; (2)…

A total of 72 children (including 24 educable retardates, 24 equal CA normals and 24 equal MA normals) were compared on a stimulus task under three modality switching conditions and two response modes. Error magnitudes for each testing situation are compared and implications of the results are stated. (SDH)

Proposes a self-instructional strategy training paradigm designed to explicitly teach that the use of heuristic processes and mediational devices can be employed to compensate for age-associated deficits, such as poor problem solving. Format for the procedure was derived from the developmental research of the Soviet psychologists Vygotsky and…