Presents an interview with former Federal Communications Commissioner, Lee Loevinger, who feels more people should recognize that the advertising field has made great strides in self-regulation in recent years. (RB)

A discussion of five of the major concepts on which the Chicano movement is based: a feeling of oppression, La Raza,'' robbery of a conquered people, Huelga,'' and Aztlan.'' (RN)

Analyzes audience response in terms of the speaker ( expert'' or cooriented peer'') and the message ( belief'' or value''). (SP)

Drawing upon role theory, this essay examines Rogers' use of rhetorical irony as a means of persuasive influence.'' (Author)

The purpose of this paper is to describe and criticize methods critics commonly use to judge speech effects from historical records alone, and to provide a case study illustrating the application of those methods. (Author/JB)

Paper Read at the Fourth Biennale on French held in Paris, France, on September 24, 1971. (DS)

The concept of the message" must be augmented so as to give a satisfactory account of communication. The author lays the groundwork for the analysis of the elements composing the paramessage". (Author/MF)

A freshman composition course at Cochise College (Arizona) uses discussion of current issues with members of the community to stimulate the students' interest in expressing their ideas. (NF)

Recommends teaching speech students how to plan for, recognize, evaluate, and utilize the listener's response to a persuasive discourse. (SW)

Argues that assignments to write about literature can help teach rhetoric" only if administered with emphasis on the special rhetorical problems they pose." (Author/RD)

Based on author's doctoral dissertation, Adaptation and Debate Strategies of Clarence Darrow and Alexander Rorke in New York vs. Gitlow," Pennsylvania State University. (Editor)

Focuses upon the use of vituperation by Milton and Salmasius in their defenses of the revolutionary and royalist positions, respectively, following the English Civil War. (RD)

The results of this communicator credibility and opinion change experiment suggest that demand characteristics and persuasion are confounded in laboratory opinion experiments; however, the results of manipulations like communicator credibility may be entirely due to the demand characteristics of the situation. (DB)