Discusses implications and possible applications of Northrop Frye's concept of mythos" as a theory of speech criticism. (RD)

An analysis of the signification of rhetoric" in De Quincey's 1828 essay, Rhetoric" or Elements of Rhetoric"; a revision of a paper presented at the Rhetoric and Public Address debut program of the Speech Association of America (New York, December 1969). (Editor/RD)

Examines the psychological process that underlies the operation of Aristotle's enthymeme and all reasoned discourse; a revision of a paper presented at 1969 Central States Speech Association Conference. (Author/SW)

Develops the theory that a fallacy is not a comparison of a rhetorical text to a set of definitions but a comparison of one person's cognition with another's. Reviews Paivio's dual coding theory, relates nonverbal coding to reasoning processes, and generates a limited fallacy theory based on dual coding theory. (PD)

Articulates the position that a primary function of value-centered arguments is the generation of decision rules. Discusses decision rules and value-centered arguments; uses this analysis to identify issues of value proposition debate. Draws applications to academic debate. (PD)

Focuses on the interdependence of rhetoricity and literarity. Reviews some historical, functional, formal, generic, and aesthetic aspects to determine if there is any clear distinction between the rhetorical and the literal. Concludes that no distinction exists and that rhetoricity is ubiquitous: it is present in every communication process. (PD)

Urges the inclusion of the speech to stimulate--"epideictic oratory"--as a standard contest category in tournaments. (PD)

Argues that the instructor of journalism history has a responsibility not only to dispense facts but also to provide students with the tools, capacities, or skills to assess historical arguments. (HOD)

Analyzes the sound components of radio commercials, proposing some guidelines for the study of their functions. Particularly discusses the relationship between the linguistic and the paralinguistic elements of the message and the evocative function of sound effects and music. Finally, outlines a discourse typology based on their rhetorical…

Proposes a technique that will help high school and beginning college writers move from writer-based to reader-based prose through dramatic presentations. (FL)

Examines sport as a separate sphere of social reality and the general ethic of team sport. Considers the circumstances that prompt sport figures' apologiae, describes the materials they incorporate in their public defenses, and offers generalizations to explain these conventions. (PD)

Contends that inherency can be revitalized as a force in academic debate. Focuses on policy interrelationships (or linkages) and maintains they offer fruitful ground for negative theory/tactic development, making a defense of "What is" a more viable alternative to "What should be." (PD)

Discusses the task of job seekers: selecting a job, an employer, and selling themselves to the employer as the best person for the job. Principals derived from salesmanship can be applied to this job search method including the art of persuasion and the selling process. (RC)

Reviews research and theory in argumentation from a variety of perspectives: (1) argument as a tool of inquiry; (2) argument as a tool of persuasion; and (3) argument as a form of interpersonal communication. (PD)

When a potential donor considers a major gift to a college or university, it is natural to turn first to a lawyer, accountant, or other adviser. This adviser becomes a key person, and the development officer's relationship to that adviser is important. The role of the development officer is discussed. (MLW)