This assessment of L. Kohlberg's theory of moral development is a dialectical critique focusing on his claim that the sixth stage of moral development is morally adequate, specifically, that it is both comprehensive and fully equilibrated. Includes a brief account of B. J. Lonergan's dialectical method and an analysis of the sixth stage of…

Discusses hazards involved in providing so called "expect" estimates. Stresses that "ball park" estimates from credible sources will be accepted and disseminated as fact. (SL)

Concludes that expectancy-violation (when audience does not expect the position a communicator advocates) enhances persuasive effectiveness more than similarity or unexpected similarity. (RL)

Illustrates measurement techniques for print advertising, using persuasion and recall criteria. (RL)

Offers a seven-stage process design for use in preparing students to be effective critics and receivers of persuasive messages. (MH)

Behaviorism would have us believe that the individual is powerless in his environment. (DAG)

The business of social justice is too important to be left in the hands of those "social scientists" who are primarily responsive to majority fashion, prejudices, and power. (Author)

Argues that teachers need to sell their wares more aggressively to parents. (Editor)

The moral concepts entailed in Kohlberg's cognitive-developmental theory of moral judgment are examined and the underlying meta-ethical position is criticized. (Editor)

Suggests and tests a model of value argument which is intended to determine the degree of audience adherence to particular value claims. Discusses the process for advance selection of the most effective evidence to support value claims. (MH)

Suggests that Whites refined two rhetorical appeals, founded originally in slavery, (the rhetorical bribe and the rhetorical threat) to maintain racial authority and control over Blacks. (MH)

The elementary school curriculum should emphasize creative writing, but "creative writing" should include exposition and argumentation. (DD)

Endorses Carroll Arnold's concept of the existence of three argumentative themes in American public address. (MH)

Proposes Toulmin approach to logic as an organic process alternative to the battlefield model of argumentation. Shows that in a Toulmin four part argument structure--data, warrant, backing and claim--the argument field from which the warrant and the backing arise determines the data available to support the claim. Thus the relativity of multiple…