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Church, Russell T., Ed. – Journal of the American Forensic Association, 1981
Includes materials from major speech publications and scholarly publications sponsored by other disciplines. Covers the history, practice, and theory of argumentation; scholastic forensics; experimental studies; interpersonal conflicts; political campaign communication; and articles of general interest. (PD)
Descriptors: Conflict Resolution, Debate, Higher Education, Literature Reviews
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Braun, John E. – Quarterly Journal of Speech, 1978
Argues that changes in the form and frequency of preaching in England between 1534 and 1559 were as much the result of political and ecclesiastical struggles as they were of formal developments in rhetorical or homiletical theory. (JMF)
Descriptors: Churches, Clergy, History, Persuasive Discourse
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Cross, John D.; Matlon, Ronald J. – Journal of the American Forensic Association, 1978
Describes current judging philosophies in academic debate and attempts to define policymaking, hypothesis testing, stock issues, and "tabula rasa" judging philosophies by examining the responses of judges so labeled to specific judging situations. (JMF)
Descriptors: Debate, Evaluation Criteria, Evaluation Methods, Higher Education
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Yoos, George E. – Western Journal of Speech Communication, 1978
Discusses the ethical and rational qualities of speech acts. (JMF)
Descriptors: Aristotelian Criticism, Discourse Analysis, Logic, Moral Values
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Schwartz, Lita Linzer; Zemel, Jacqueline L. – Journal of Marital and Family Therapy, 1980
The activities of religious cults are generally protected by the First Amendment but have caused concern and controversy. Legal pressure can be used in cases of fraud and misrepresentation but the best prevention is education and information for young adults, educators, and families. (JAC)
Descriptors: Conditioning, Ethics, Family Problems, Legal Problems
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Andren, Gunnar – Journal of Communication, 1980
Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)
Descriptors: Advertising, Audiences, Consumer Economics, Content Analysis
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Pfau, Michael – Journal of the American Forensic Association, 1980
Examines the characteristics of incrementalism as it defines the present system in competitive debate. Outlines the strengths and weaknesses of this slow and deliberate pursuit of diverse goals and contends that it holds much argumentative promise. (JMF)
Descriptors: Debate, Decision Making, Evaluative Thinking, Goal Orientation
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Wiethoff, William E. – Journal of the American Forensic Association, 1980
Analyzes a 1976 House of Representatives' debate in light of classical writings on the problem of defining and using "power" for rhetorical ends. Outlines the classical solution of powerful diction, brevity, and figures of speech for intensifying the impact of already compelling argument and applies these to the contemporary analysis.…
Descriptors: Classical Literature, Debate, Persuasive Discourse, Political Power
Powell, Larry; Shelby, Annette – Southern Speech Communication Journal, 1981
Outlines a political campaign strategy employed by incumbents using three stages of development: legitimacy, identification, and reinforcement. A case study demonstrates the effectiveness of the strategy. (JMF)
Descriptors: Case Studies, Elections, Mass Media, Models
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Klein, Mia – College Composition and Communication, 1981
Submits that Martin Luther King's persuasiveness in his writings may be attributed not only to his structure, logic, and ethos, but even more to his creative, eloquent, and commanding use of the English language. Supports this argument with examples from King's "Letter from Birmingham Jail." (RL)
Descriptors: Authors, Discourse Analysis, Language Rhythm, Literary Criticism
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Bator, Paul – College Composition and Communication, 1980
The rhetorical principles of Aristotle and Carl Rogers are compared and contrasted. (HTH)
Descriptors: Communication (Thought Transfer), Higher Education, Persuasive Discourse, Philosophy
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Lucas, Stephen E. – Quarterly Journal of Speech, 1981
Discusses the growing division between history and criticism in the study of public address. Reassesses the relationship between history and criticism with respect to intrinsic and extrinsic analysis, the role of evaluation in rhetorical scholarship, and the nature of critical and historical method. (JMF)
Descriptors: Higher Education, History, Literary History, Persuasive Discourse
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Schultze, Quentin J. – Journal of Communication, 1981
Outlines attempts to establish a code of ethics in the advertising profession. Contends that advertising ethical codes and self-regulatory mechanisms are designed to present the impression of professionalism and to combat perceptions of the need for outside interference, and thus serve as superficial public relations tools. (JMF)
Descriptors: Advertising, Codes of Ethics, Ethics, Persuasive Discourse
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Hoban, James L., Jr. – Quarterly Journal of Speech, 1980
Explores the nature of rhetorical rituals and their contribution in sometimes maintaining social stability and in other times creating revolution. Analyzes examples of rhetorical rituals in public discourse, such as inaugural addresses, eulogies, and inspirational addresses. (PD)
Descriptors: Identification (Psychology), Persuasive Discourse, Public Speaking, Rhetoric
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Sacksteder, William – Philosophy and Rhetoric, 1979
Presents and defends the thesis that it is analogy which provides justification for any logic, and for any argument to the extent that it depends on logic for justification. Analogy acquires inept support from logic, but logic acquires adroit support from analogy. (JMF)
Descriptors: Abstract Reasoning, Literary Criticism, Logic, Persuasive Discourse
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