Investigates variables drawn from the Elaboration Likelihood Model (ELM) that might be manipulated to enhance the persuasiveness of a psychoeducational report. Results showed teachers in training were more persuaded by reports with high message quality. Findings are discussed in terms of the ELM and professional school psychology practice. (RJM)

Uses vice president Albert Gore Jr.'s book "Earth in the Balance" as a case study to examine the relationship between analogy and "presence." Argues that presence is a flexible critical construct allowing for examination of the relationship between the style, substance, and structure of arguments. Explores relationships between…

Investigates persuasion as a sociolinguistic phenomenon in Jordan. This study focuses on three main modes of persuasion and explores attitudes toward factors contributing to persuasion success. Devices such as the Quranic verses, the Traditions, wisdoms and proverbs, as well as trustworthiness, are crucial in influencing listener beliefs. (50…

Outlines the development and final form of Kenneth Burke's notion of the Preconscious and integrates it with his dramatistic method. Explains how that integration supplements previous critical insights into the immediate and long-term effects of Jonathan Edwards' powerful sermon, "Sinners in the Hands of an Angry God." (SR)

Explores William Harvey's work, "On the Motion of the Heart and Blood in Animals." Highlights Harvey's fear of publication and his strategies for reducing resistance to his ideas. Underscores his use of circular references, metaphors, and organizational techniques that enhance and demonstrate his underlying thesis. (SG)

Analyzes three trait measures (argumentativeness, verbal aggressiveness, and need for cognition) related to argumentation behavior. Confirms that all three are separate constructs. Finds significant ethnic differences among Asian Americans, Hispanic Americans, and European Americans for verbal aggressiveness and need for cognition. Discusses…

Describes how a classroom "legislative forum" can help students develop critical thinking, writing, and speaking skills, and foster civic consciousness. (PRA)

Asserts that persuasive communication is an essential skill. Describes a class in which students learn to develop and deliver persuasive speeches. Note that they learn to focus their topics, understand different points of view, support beliefs with evidence, and deliver their speech in a persuasive way. (PRA)

Argues that, before there can be effective criticism of advertising, people must admit that all respond to it in ways that are both pleasing and skeptical, amused and doubting, open and resisting. Discusses listening to the "other reader" and cultural criticism in the composition class. (PRA)

An approach to persuasive writing is presented for English-as-a-Second-Language classrooms. Activities include discussion to activate past experience, connecting experience to purpose, constructing the argument, extending the argument, supporting the argument, and examining and evaluating alternatives. (12 references) (LB)

Educators and administrators generate forms of "insignificant" writing such as memos, internal reports, and staff communications. The significance of this insignificant writing is its ability to create trust and to mirror the principles of adult learning as a creative process of dialogue and reflection. (SK)

Outlines and comments on the views of Clifford Geertz with regard to ethnography and social construction. Provides a transcript of an interview with Geertz, in which Geertz comments on his technical anthropological writings. Discusses his recent book "Works and Lives," his writing process, persuasive writing, and literary criticism,…

In their professional culture, lawyers tell stories reflecting beliefs and attitudes about the world. Telling the story of his religious faith allows the lawyer to experience a world different from his professional world. Only by telling his story can he see whether the life he leads is consistent with his vision. (MSE)

Examines the types of arguments used in newspaper editorials about presidential debates. Advances three claims about argumentative criteria employed in declaring winners: editorials contain the same flaws media critics find in the debates themselves; the press uses debate criteria which it admits are flawed; and ineffectual argumentative criteria…

Finds that base-rate information (general statements about the range or importance of a problem) had little impact whereas exemplars (less valid but more vivid individual cases) had a strong effect on the perceived distribution of public opinion about news story problems, and also had a moderate impact on undergraduate students' personal opinions…