The assumption that language is used solely to convey information with the maximum efficiency is refuted with examples of expository prose. Eight brief samples of expository prose are examined in order to demonstrate the use of syntactic euphemism to manipulate communication in complex and subtle ways. Syntactic euphemism involves the use of the…

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

The eight articles in this collection deal with various aspects of cross examination debate and with the Cross Examination Debate Association (CEDA). Topics discussed in the articles include: (1) the philosophy and development of the CEDA, (2) the relationship of the CEDA with the National Debate Topic (NDT), (3) an intercultural approach to value…

Techniques are suggested for teaching and learning writing skills. (Text is in French.) (PMP)

In this article, the author notes that it is not an uncommon scenario for a student assigned an argumentative paper in the composition classroom to appropriate a "hot" topic from the currency of public discourse, one for which they often already have a pre-formed opinion that becomes codified simultaneously with the need to formulate a…

A subjective expected utility (SEU) decision-making analysis was performed on the content of arguments generated by subjects privately or during group discussion in response to choice-dilemmas shown to shift toward risk and caution. (Editor)

In the "Gorgias," Plato focuses attention upon the value of dialectic as opposed to rhetoric, as well as the status of orators as opposed to philosophers. Through his agent, Socrates, Plato confirms dialectic as a legitimate endeavor while calling into question the place of rhetoric. Socrates is portrayed as a director who enacts a…

Recurring pressures for fiscal restraint threaten the existence of educational programs, such as competitive debate, which are not publicly perceived to produce worthwhile outcomes. Since debate is misunderstood and expensive, its advocates must be prepared to provide solid evidence of its benefits. Unfortunately, methodological weaknesses in…

A study examined three eulogies offered by Adlai Stevenson upon the deaths of important public figures (Eleanor Roosevelt, John F. Kennedy, and Sir Winston Churchill), in order to determine how each address fulfilled the purposes of this unique rhetorical genre. Each eulogy was examined with the purposes of eulogistic speaking in mind: (1) to…

Instead of adopting or developing a theoretical or methodological approach to social movement study, researchers might benefit from gathering an understanding of a particular movement's history by narrowing the focus of the study for rhetorical analysis. Convention papers and journal articles should identify a specific stage, sub-group, person, or…

A study tested the prediction that men's and women's relative responses to the Argumentativeness Scale will change if the items are worded consistently so as to make more or less salient the content and process dimensions of arguing. Respondents, 564 students enrolled in basic public speaking courses at Ball State University, were each provided…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

Current practice in competitive public-address events limits the value of the student's educational experience in several ways. The most frequently observed and easily addressed problem with contemporary practice is that event rules/descriptions do not indicate what judges expect to observe in those events. Unclear rules/descriptions are of little…

National Debate Tournament (NDT) policy debate is in a state of crisis, suffering a steady and precipitous drop in participation. This decline is due not to external factors, but rather to problems and abuses unique to NDT policy debate. Its demise reflects a much broader problem, the abrogation of intellectual leadership in the activity. Coaches…