Organizational communication includes all verbal and nonverbal stimuli affecting individual behavior and can be defined in terms of purpose, operational procedures, and structural elements. The fundamental element is the organization unit. Related to this unit are three other elements of organizational communication--communication networks,…

This study asks two questions: Is there intracultural variation among the Baganda of Uganda in the cognition of color terms; and if there is, what are the sociocultural correlates of this variation? The color terminology of the Baganda is described, and several psycholinguistic techniques are used to determine the cognition of these terms. These…

This study evaluated the in-service teacher training program in the Francis Howell R-III Schools, Columbia, Missouri. The program sought to modify the instructional behavior of teachers in the areas of a) increased pupil verbal participation, b) decreased teacher dominance of the verbal classroom environment, c) increased skill and ability to…

A rhetorical question is an interrogative statement made under circumstances indicating that the speaker or writer does not seek a reply. It is used as a persuasive device or occasionally as a transitional phrase, but there has been little attention paid to the manner in which listeners perceive or categorize rhetorical questions. In an…

The purpose of this study was to determine if verbalizing while attempting to seek the solution to a typical reading comprehension question would enhance pupil performance on a standardized measure of reading comprehension. Sixty-one seventh graders from an urban public school were selected as subjects; fifty-one were randomly assigned to eight…

This study described and analyzed questions that teachers ask their pupils and investigated the teachers' responses to their pupils' answers. An attempt was made to determine if teachers from different grade levels used different question-and-answer techniques during daily classroom interaction. Two hypotheses were investigated: a) no significant…

Three variables--instructions, monetary incentives, and the sex of the listener--were studied to test the hypotheses that subjects would score higher on listener achievement tests if they (1) were told they would hear an interesting speech, (2) were given higher sums of money for their participation, and (3) were male. Over 120 undergraduate…

A description of the linguistic characteristics of casual conversations of Los Angeles Negro K-3 school children was recorded outside the classroom in small groups with two to five participants. Analysis of phonological, syntactic, and lexical characteristics discloses considerable variation in the children's speech, exhibiting both a significant…

The extent to which a teacher served as a model for the verbal style of his students was examined with the use of a modified form of the Observation Schedule and Record 4V (OScAR). Four students from each of 24 first grade classes were separated into groups on the basis of frequency of teacher and peer reinforcement. Verbal characteristics of…

This study used the Observation Schedule and Record 5V (OScAR 5V) to describe and compare the teaching behaviors of second- and fifth-grade mathematics teachers. The sample included seven second-grade and nine fifth-grade teachers from three elementary schools in a medium sized city. Pupils in the participating teachers' classes were from middle…

Systematic observation techniques were used for analyzing both the social skills development and program reactions of 3- to 5-year-old children to the Appalachia Educational Laboratory television program "Around the Bend". One specially designed observational system consisted of 28 categories of social skills under six headings and…

This study of the human power to make mental images in the mind, here called "imagery," is studied as a phenomena of empirical psychology. The findings have importance for the process of communication, especially in behavioral modification through psychotherapy. Current research in imagery is reviewed, along with possible applications to…

The enthymeme--a syllogism in which one proposition is unexpressed--is adapted by the author to rhetorical analysis of movements and becomes the foundation for a theory of social change emphasizing social values and their historical transformation. Relating the enthymeme to the Burkean concepts of acceptance, rejection, casuistics stretching, and…

Reported is a study of teacher-pupil and pupil-pupil interactional differences between a traditional instruction method and an inquiry-centered learning method for 18 science classes at the fourth and fifth grade levels. Nine classes were assigned to the experimental group, and the remaining nine classes received a traditional program. Classroom…

The primary focus of this book is "the put-on" and other manipulative strategies. Manipulative forms of communication as used in contemporary society are examined in relation to advertisements and commercials, salesmen, political figures, authors, artists, educators and students. The book is a study of power--how the powerful and…