Describes a new approach to the study of political propaganda, commercial advertising, and other forms of public persuasion. (DD)

States that the Rockefeller Report, "Coming to Our Senses", reflects the preferences of a particular interest group that has assumed power in cultural and educational matters during the past fifteen years. Critically examines the Report's weaknesses and deficiencies which, says the author, seriously disqualify it as a guide to policy.…

Examines the nature of moral education, sometimes referred to as character education, and spells out the moral issues and practical difficulties inherent in the relationship between moral theory and moral education. (Author/RK)

Investigates four directional hypotheses pertaining to the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. (MH)

Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)

Argues that movements are a kind of ritual conflict whose most distinguishing form is confrontation. (MH)

Discusses a study designed to determine if audience responses are in line with expectations developed from a rhetorical criticism of campaign messages. (MH)

Examines Cicero's "Defense of Caelius" public address emphasizing his mastery of the art of persuasive speaking through the use of humor and his ability to adapt to the rhetorical situation and the psychological needs of the audience. (MH)

Suggests that teachers of speech emphasize the primacy of ethical considerations in communication through channels such as textbook selection, student activity planning and student evaluation criteria. (MH)

Concludes that exposure of a persuasive message should ideally be of sufficient duration to familiarize the target population, but not too great to cause a "boomerang" effect; when overexposure and/or boomerang effect occurs, a period of nonexposure can sufficiently reduce any overexposure effects. (RL)

Summarizes recent trends and prevailing conditions of educational leadership in Canada. Proposes that the role of official leadership in the policy process be redefined. (Editor/RK)

Discusses four themes that capture the major opportunities offered by alternative schools and alternative programs as well as some of the problems associated with them. (Author/RK)

Three aspects of equality as a social ideal are examined in relation to education: equal opportunity, equality of outcome, and access to a common curriculum. The discussion is related to the Karmel Report and the first two reports of the Australian Schools Commission. (Editor/RK)

Discusses the varieties of methodological approaches used by historians to understanding the emergence of slavery in the United States. (RK)

Teachers and technologists have lived apart, with much doubt on both sides. The author suggests that collaboration, mutual trust, and respect, will usher in a new era for effective education. (Editor)