This study concluded that judges' critical responses to interpretation performances reflect a view of interpretation as primarily a performing art rather than a communicative act or literature study. (PD)

Tests Halliday's model of context/text relationships and how these relationships vary for 71 children in first, second, and third grades. Children produced oral and written messages about a circus in narrative and persuasive genres. Texts were analyzed for elements of linguistic cohesion and length of clausal themes. (Author/CB)

Eighty responses were received from both high school and college forensic directors: ninety percent of the respondents of involving audiences included generating support for the program, educating and motivating students, and serving audiences. (PD)

Suggests that technical writing teachers can use the "classics" of scientific literature to discuss science as rhetoric, effectively challenging major assumptions concerning the objectivity of science. Explores several sources on the relationship of the philosophy, history, and sociology of science to technical writing and rhetoric and how to…

Supported the hypothesis that the more employees perceive their supervisors as high in argumentativeness and low in verbal aggressiveness, the more the subordinates also will be argumentative (i.e., assertive) and have job satisfaction. (PD)

Examines the impact of format (advertisement vs. news articles and releases) and source (commercial vs. noncommercial groups) on reactions to advocacy messages. (PD)

Argues that the use of pathos in persuasive messages is not only necessary for those persons specializing in promotional activities, but requisite for all who produce and use persuasion in daily life. (EL)

Discusses syntactic and stylistic errors in the language of advertising and the reason for these linguistic irregularities. Suggests ways of dealing with the problem. (EL)

Defines critical thinking by means of its difference from formal logic and its compatibility with current theories of rhetoric. Offers a heuristic for the argumentative composition based on integrating critical thinking with insights from new rhetorical composing theories. (FL)

Argues that English departments should be concerned with critical reading and writing of all kinds of texts. Suggests that the same kind of careful criticism used in the study of advertising should be used to evaluate literature, music, movies, and the other arts, with the immediate goal being a more self-conscious awareness of verbal and…

Reports on three studies that investigated the relationship between message credibility and distortion in the context of a faculty unionization campaign. Concludes that comparisons of this election campaign with others will aid in understanding how people form impressions of sources and messages and select and employ campaign strategies and…

Analyzed inducements offered in brochures advertising the volunteer army. Found that (1) the appeals focused on education benefits, military/civilian job training, and economic incentives and (2) few appeals featured the intrinsic satisfactions of military service. Considers the implications in terms of recruitment and retention problems. (PD)

Acknowledging that the tradition of school rhetoric in the nineteenth century was narrow and restrictive, refutes the charge that nineteenth century rhetoricians lacked originality. (HTH)

The author provides a first-person account of what a citizen group accomplished when they mobilized against the Duval County (Florida) law that raised state graduation requirements for vocational education students. What the group achieved and hopes to achieve in the future is discussed. (CT)

Describes using the parallels between developing the persuasive essay and an advertisement to help advertising students become aware of the importance of voice, point of view, and audience. Students complete a written essay modeled after the language and techniques employed by advertisers. (HTH)