Discusses how to teach oral communication students to handle complaints effectively and enforce rule positively. (AEA)

Discusses the effectiveness and reliability of the cloze procedure and its usefulness as an advertising copy-testing technique. Concludes that it can distinguish more memorable from less memorable messages. (FL)

Summarizes aspects of cognitive dissonance theory (theory that predicts when a particular persuasive attempt will be successful) that are most relevant to consultation. Reviews the corresponding experimental support and suggests practical applications of dissonance research and theory to consultation. (LLL)

Reviews the research on children's understanding of the intent of advertising, the persuasive impact of television commercials, and children's cognitive defenses and resistance to such persuasion. Concludes that any model which tries to account for advertising's influence on children must incorporate affective as well as cognitive components. (PD)

Surveys the field of legal communication in order to determine where Speech Communication teaching and/or research can make the most significant contributions. (MH)

"Listening for differences" describes one simple method by which we might reach out to each other. No two people, after all, experience the world in exactly the same way, and we need to hear everyone's story in order to weave the entire tapestry of humanness. To cut someone short or to exclude someone is to leave a hole in the fabric of our…

Although this book concedes that people lack political information and that this ignorance can allow people "of sinister designs" to deceive and betray the uninformed, it does not concede that democracy must succumb to these threats. Rather, the book argues that limited information need not prevent people from making reasoned choices,…

Intended to make the issue of landmines pertinent and accessible to the classroom teacher, this curriculum unit provides material to teach elementary school students about the issue of landmines, including the problems, the politics, and the solutions. The unit helps students learn how to study current issues and how to voice their concerns about…

Develops a new version of debate case form. (CH)

Discusses benefits of integration of college debate with broader communication studies. (CH)

Competitive speech activities at western states colleges are reported. (CH)

The validity of the scales, based on an interaction model that rates the client response and the counselor behavior, was assessed by using interviews from two counselors, one trained to offer reinforcing counseling and the other trained to offer persuasive counseling. The mean rating for the two counselors on each scale was statistically…

The data from the present experiment suggest that distraction may interfere with attitude change by decreasing reception of the message, and may increase attitude change by increasing yielding to the message. (Authors)