Analyzes promotional brochures distributed by chautauqua circuits between 1904-1932. Illustrates how chautauqua programs reflected the social-intellectual themes of their time. Provides an understanding of how publicity agents viewed their audiences and modified rhetoric to meet the changing marketplace. (PD)

Examines recall of passages in order to determine relative importance of lines according to their function in argument. Results indicate that hypothetical assumptions and their logical consequences are less well remembered than facts and that facts introduced are better recalled than facts conducted in the course of an argument. (EKN)

Teaching students copywriting gives them writing techniques that will help them boil a 100-word message down to 20 for a letter, write a memo that is memorable because of its clarity and word choice, or produce a report that offers findings in a readable, believable way. (HOD)

Reported is the analysis of a stratified random sample of oil and forestry industry advertisements in selected magazines over a 20-year period. The objective of the research was to characterize the tenor of the imparted environmental messages and trends. (RE)

Shows how Muir's writing succeeded in transforming his readers' imaginative experience of scenic grandeur into an obligation to support preservationist legislation. Demonstrates how he influenced the establishment of Yosemite National Park and the preservation of wilderness reserves. (PD)

Goals of the study, among others, were (1) to refine a system for assessing the developmental level of persuasive strategies, and (2) to test the hypothesis that children employ more advanced persuasive strategies when addressing unfamiliar rather than familiar persuasive targets (strangers v parents). (JMF)

Argues that the nondiscursiveness thesis introduces more breadth into argumentation than do any of the present alternative points of view. Maintains that all communication modalites are called into play by ordinary arguers and that the meanings of statements oftentimes cannot be understood unless attributions are made. (PD)

Describes a model for communication training in bargaining and negotiation skills. The model was designed for enforcement officers who collect delinquent taxes but can be adapted for clients in other public and private organizations. (PD)

Tests a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Supports the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. (JMF)

Examines the prosodic features of political candidates' names and their hypothesized influence on voters' attitudes. Reports on the burgeoning business of politic prosody--the identification and analysis of the persuasive qualities of the rhythms of the English language. (RL)

Outlines four lessons as supplemental lectures in beginning argumentation classes. Encourages students to develop an appreciation of the interaction between culture and communication generally and a sense of argumentation's suitability in our own culture. (JMF)

Reports on four tests of Charles R. Berger's role enactment model of persuasion, which is addressed to generalizing counterattitudinal communication to social situations when persons find themselves encoding belief-discrepant messages. (JMF)

Presents a theoretical account of how speakers interpret that which is taken for granted in messages. Discusses research concerning enthymemes, argument theory, indirect speech acts, conversational maxims, pragmatic implication and other areas. Provides a framework for a model of how speakers interpret unspoken portions of utterances. (JMF)

Retention of prose is examined as it is affected by (1) outlines as advanced organizers; (2) preexperimental familiarity with the material; and (3) text genre. Findings are discussed in the context of current theories in cognitive psychology, particularly those of structure, organization, and representation of knowledge and prose. (Author/GK)

Examines the use of rules-based communication during problematic situations, that is, the use of talk centering on the appropriateness of particular conduct in particular contexts. Discusses the use and implications of remediation, or rule application, and legislation, or rule creation, in problematic situations. (JMF)