Explores the effects of terrorism by approaching it as a persuasive form of communication rather than a dysfunctional sociological act. Describes the rhetorical functions of terrorism, evaluates the persuasive appeal of a mediated narrative, and applies narrative theory to analyze the 1985 TWA Flight 847 hijacking and its terrorist spokesman. (KEH)

The six most common excuses given by trustees reluctant to raise money are outlined, and positive counterarguments and specific techniques for understanding the excuse's underlying causes are offered. (MSE)

Describes a sequential model (organized around seven writing assignments that culminate in a substantial essay in rhetorical/critical analysis) for teaching rhetorical criticism as written argument. Asserts that learning to write argumentative prose should be a central concern of undergraduate courses in rhetorical criticism. (MM)

Argues that applied research has potential for making important theoretical contributions. Demonstrates the potential contribution of practical applications to theoretical development by discussing the procedures employed and difficulties encountered in developing and assessing Iowa's Program Against Smoking (I-PAS), an adolescent smoking…

Examines the role of communication consultants in political campaigns from the perspective of an academic who manages campaigns. Discusses the role of communication research in determining political strategies. Presents a case analysis of the media plan designed for one mayoral candidate. Evaluates the value of applied research from this…

Reports a study of students' ability to write argumentative prose. Examines the knowledge students used to judge the quality of seven constructed arguments. Concludes that while older students were more effective in writing arguments, all students' judgments about arguments were similar to adults'. (SR)

Analyzes argumentation and the ways in which idealized models of argumentation relate to the linguistic behavior of participants in argument as talk. Sequencing patterns of arguments are interactionally accomplished. Speakers produce turns which are related to their purpose in talking and that include speech act complexes appropriate for the…

A typology of the influencing strategies used in academic decision making in higher education institutions is proposed, then applied to one university program development project. The typology assumes two basic influence modes (pressure and legitimization) and seven types of organizational resources (expertise, money, information, time, rules,…

State legislators who consistently challenge higher education on one or more issues are seen as both allies, for bringing issues to the forefront, and as foes, for their sometimes strident criticism. Many such legislative critics focus on accountability vs. autonomy. (MSE)

Describes AT&T's long distance service interruption in New York on September 17, 1991, as a serious threat to its corporate image. Analyzes the advertising actions taken by AT&T to restore its image. Discusses three primary strategies developed in the advertising: mortification, plans for correction, and bolstering. (HB)

Reports on the origins and importance of the "Three Doctrines Discussions" of the Chinese Tang dynasty (618-960). Shows how their evolution and decline parallel shifts in the balance of political power. Argues that these debates functioned rhetorically to enhance and legitimate the emperor's political power. (HB)

Examines the global advancement of advertising through different media and its effect on the goal for a sustainable society. Discusses the manufacturing of needs, resource consumption in industrialized nations, commercializing the globe, the consumption of paper in advertising, the advertising industry, and methods for rechanneling advertising.…

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Reports on research that showed that preformal-operational fourth graders could indeed benefit from classroom writing instruction on the higher-order skill of persuasive writing. (SR)

Describes a set of metadiscourse functions arising from the use of contrastive and non-contrastive expressions in academic argumentation. Describes interpersonal metadiscourse functions of connectives within argumentative essays. Proposes that interpersonal uses of connectives mitigate counterclaims and emphasize claims based on the assumed roles…