This article describes a standardization process for an introductory marketing course with multiple sections. The authors first outline the process used to develop a standardized set of marketing concepts to be used in all introductory marketing classes. They then discuss the benefits to both students and faculty that occur as a result of…

Social studies content is more meaningful to students when they can empathize with the people they study. Such empathy can be fostered via content material that is presented in a relevant, emotional, intimate, and even entertaining manner. Folk music offers this type of creative and constructive approach. The elementary school classroom is the…

Typically embodied in classroom-based projects, service learning aims to link community service with the school curriculum to enhance both character development and academic skills. Service learning can also go beyond these goals to prepare students to become engaged citizens, by expanding their understanding of social problems and the role of…

Aging Couple Across the Curriculum is a unique program designed around a couple who "age" a decade with each year of medical school. In these half-day sessions, students encounter the aging couple through a standardized patient experience. Interactive breakout sessions conducted by multidisciplinary professionals enhance student learning and…

Objective: To assess the effectiveness of an online course for public librarians on helping patrons reduce saturated fat. Design: Pre- and posttest design along with a 6-month follow-up survey. Setting: Online nutrition course. Participants: 100 (8 males, 92 females) completed the course, and 29 completed the follow-up survey. Intervention:…

Recording class sessions so students can view them online is becoming routine on many campuses. But all that taping can lead to "uh-oh moments," such as when a professor's joke about the college dean ends up on YouTube, or a private comment to a student after class is inadvertently broadcast. Some lecture bloopers caught on tape are…

This study reports on recent trends in the psychological research literature on the use of measures in the assessment of anxiety. An analysis of PsycINFO, from 2000-2005, showed that the Beck Anxiety Inventory and the Anxiety Sensitivity Index had the highest hit rates. The results indicate that many anxiety instruments that are popular in…

Differentiated instruction, or designing instruction to meet the needs of a variety of learners, has received much attention in continuing and higher education for several years and the middle school philosophy has centered upon differentiation as fundamental to effective teaching. Vast amounts of human and capital resources have been committed to…

"Teaching History to Adolescents: A Quest for Relevance" is an exploration of research, ideas, trends, and practices for educators who teach American history to adolescents from the middle grades through high school. Higher education faculty in history and professional education will also find the book germane to their work. Topics within the…

For most of American history, businesses were run to provide livelihoods and "reasonable" profit. In the last few decades, though, business and society in general have moved toward emphasizing profit maximization and individual self-interest. The shift from "reasonable profit" to profit maximization has significant implications…

An examination of oral communication education in the United States (U.S.) and United Kingdom (U.K.) identified four critical concerns: (1) Today's college students are not getting adequate oral communication education; (2) Oral communication education is being relegated to a "module" in another discipline-specific course; (3) When an…

Background: The aim of the present study was to examine the impact of professional preparation and class structure on health content delivery and time spent delivering content among required health education classes in the United States. Methods: Data from the classroom-level file of the 2006 School Health Policies and Programs Study were…

The nature of IS technologies and the range of their appropriate and inappropriate uses continue to evolve and expand. MIS educational programs have a challenge to provide both the appropriate content to introduce students to classic information ethics problems, as well as the methods for analyzing possible actions within a complex realistic…

Assessment practices that aim to promote both quality and equity may be compromised in a higher education market where students are consumers and grades the currency exchanged for measures of success. In such a climate, academics report feeling pressured to make course content and assessment less challenging in order to obtain positive student…

The institutional environment of America's schools has changed substantially as government regulation has focused increasingly on the core technical work of schools--instruction. The authors explore the school administrative response to this changing environment, describing how government regulation becomes embodied in the formal structure of four…