Explores the kinds of persuasion used by preschool children in two role-playing tasks. Finds that children role played effectively and persistently, with Bargains and Guarantees the most frequently used strategies. Finds that the choice of strategies changed with age (more Positive Sanction, less Assertion) and with sex (boys used more Norm…

Asserts that bringing politics into the classroom can help students to become critical thinkers and effective communicators. Argues that, as students begin to desire and even create their own Camelots by improving themselves and then their governments, they learn what the world needs teaching. Describes the process used to bring politics into the…

Examines the level of clash in the 1988 presidential debates through use of content analysis. Compares the findings regarding clash in 1988 with those from past decades. Concludes that criticisms of debates are overstated and that clash is a product of format as well as other factors. (SR)

Examines Korean president Roh Tae-woo's 1988 Inaugural Address. Focuses on audience expectations on this occasion, which include the influence of Confucianism and of Western political ideas, recent Korean political history, and the speech as an inaugural delivered at the end of an unusual and challenging campaign. (SR)

Present a graphical multivariate approach to the analysis and reporting of presidential poll results when more than two candidates command a significant percentage of the vote. Advocates a methodology based on joint statistical inference. Applies this methodology to polls prior to the 1992 presidential election. (HB)

Colleges and universities can realize the full potential of women's philanthropy by gender-sensitive cultivation and solicitation strategies. Insights are offered into why and how women give, generational differences in giving patterns, and the real or imagined barriers to cultivating women donors. Two women in philanthropy and several successful…

A discussion of young donors to colleges and universities, usually alumni ages 20 to 50, looks at the distinctive characteristics and considerations of donors in this population and makes suggestions for finding and cultivating major gift prospects. Two young female philanthropists are profiled. (MSE)

Details recommendations for updating or constructing nurses' offices based upon a descriptive study done in one midwestern school district. Suggestions are provided on size, location, and equipment needed. Also addressed is the communication process needed to persuade a board of education and school administrators that nursing facilities must be a…

Examines whether "everyday" and scientific concepts about math are dichotomous. Discusses culture and the role of language in math meaning making. Provides a transcript of math talk in an elementary classroom to illustrate how formal and informal learning can be connected. (SK)

Presents a role playing exercise that provides students with an introduction to forensic psychology and the insanity defense. Reports that 87% of the students found this exercise to be an enjoyable teaching technique and useful in providing an understanding of the insanity defense. Concludes that the exercise increases student interest and…

Tests the impact of symbolic modeling and persuasive efficacy information on self-efficacy beliefs and intentions to perform breast self-examinations among 147 undergraduate students. Assesses the effects of these modes of efficacy induction on fear arousal and response-outcome expectations. Finds symbolic modeling engendered greater efficacy…

Applies the theory of image restoration to a case study of USAir's response to media coverage of a 1994 crash. Argues that introducing such case studies in the classroom helps students to understand the basic tenets of persuasion in the highly charged context of repairing a corporate reputation after an attack. (SR)

Questions whether and how instruction and schooling play a role in the problematization of the sciences and in the limitation and assessment of the implications of a universalized scientific rationality. Sketches the contours of an organization of schooling not characterized by a technical pattern. (CMK)

Ten ways to improve college annual fund letter campaigns include integration into a comprehensive communication plan, building long-term donor relationships, framing the case in donors' terms, creating an inviting envelope, getting names and honorifics correct, readability, providing supporting material that involves the potential donor, making a…

Presents a study where undergraduate students viewed eight public service announcements, providing data on their cognitive and emotional responses to each, as well as judgments of the perceived effectiveness of the messages. Finds that when predicting perceived message effectiveness, the positive affects showed variation in the sign and magnitude…