In this teacher's guide to the textbook called "Persuasion" the emphasis is on assisting the teacher to develop in his students the skills of critical and creative thinking. Each instructional unit moves from the experience of persuasive techniques, through critical analysis, to the creative practice of the technique in question. Essays on…

The authors contend that the personality construct of "Machiavellianism" should be of concern to communication researchers because of its implicit relationship to the process of persuasion. Two studies are reported which investigate the relationship between the Machiavellian personality and two variables in the persuasive process: source…

In this study of the organizational patterns of 46 United States presidential inaugural addresses there were four research questions, relating to the overall pattern of the speeches and the internal structure of ideas and topics. Key findings indicate that: (1) 25 of the 46 speeches have three easily discernible parts--introduction, body,…

The rise of persuasive agitation within the past decade has led to the development of courses in contemporary dissent and a reexamination of persuasive practices in society. This study examines the issues raised by these courses and proposes a detailed approach to the teaching of communication and contemporary dissent. Special recommendations are…

The humanistic approach to the teaching of speech is vital, especially in light of current trends in interpersonal communication. Four interrelated classroom goals should be pursued: (1) the establishment of a climate of trust, (2) the encouragement of open expression of emotions, (3) concentration upon the persuasive expression of interpersonal…

This study in contemporary campaign communications concentrates on a state-level legislative election in a western state. The candidate selected for analysis (anonymous) expressed his views on the campaign issues and the message he thought he was sending to voters. Voters were sampled to determine the issue- and non-issue-related messages that…

The authors offer proposals for studies of human behavior in the courtroom, with respect to communications interaction among jurors and source credibility of attorneys. They refer to innovations in videotaping procedures, which make it possible to examine communications principles and dynamics in the courtroom situation. The first proposed study…

This book is a collection of fourteen papers presented at the communication colloquium of the University of Wisconsin--Milwaukee, during the 1967-68 academic year. The essays have been organized into three sections. Section I: "General Perspectives on Communication" contains presentations which are addressed to basic theoretical and conceptual…

Addressed to the alleged state of arrested development in current mass communication research, this paper traces contraditions in research findings to possible flaws in the basic research paradigm. The author's purpose is to stimulate and provoke discussion of the methodological implications for mass communication research in terms of two opposing…

An overconcern with the niceties of usage can undercut English teachers' efforts to eliminate public doublespeak. (JH)

Some dos and don'ts and whys and hows for math games in the classroom. (Editor)

This study was undertaken to determine which verbal behaviors teachers value, where they acquired their verbal behaviors, and how they justify them. (JD)

The problems of bilingual-bicultural education are man and are intimately related to the entire future of the person who speaks a language other than English, especially the Spanish-speaking in the United States. Discusses bilingual programs suited to the needs of individual students and some guidelines for implementing such programs. (Author/RK)

Seeks to identify rhetorical distinctiveness of the rescue mission as a form of belligerency--examining presidential discourse justifying the 1985 Lebanon intervention, the 1965 Dominican intervention, and the 1983 Grenada intervention. Argues that the distinction is in guilt narrowly assigned to a chaotic scene and the concomitant call for…

Analyzes the commentary on the 1984 U.S. vice-presidential debate between G. Ferraro and G. Bush. Suggests that verbal references to the quantity and quality of emotion differed according to whether or not the observer politically favored the candidate. (NKA)