The Trial of Activity for Adolescent Girls (TAAG) combines social ecological and social marketing approaches to promote girls' participation in physical activity programs implemented at 18 middle schools throughout the United States. Key to the TAAG approach is targeting materials to a variety of audience segments. TAAG segments are individuals…

This paper contains a consideration of the nature and role of warrants for research conclusions in educational research. The paper argues the need for an explicit warrant in the form of a logical and persuasive link between the evidence produced and the conclusions drawn (with appropriate qualifications and caveats). It describes social scientific…

On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would…

For the thirty-fifth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the national AECT Convention in Louisville, Kentucky. The Proceedings of AECT's Convention are published in two…

For the thirty-fifth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the national AECT Convention in Louisville, Kentucky. The Proceedings of AECT's Convention are published in two…

Literati differ markedly on whether satire is persuasive. Accordingly, a study tested whether partisans of a political candidate would fail to perceive the thesis of satire ridiculing their candidate; further, it tested whether they would perceive the thesis of satire ridiculing an opposing candidate. Subjects, students at the University of…

This book is designed to develop students' skills both as consumers and as producers of persuasion. The book explains, with examples from diverse media campaigns, strategies of persuasion constantly used in the mass media, in political rhetoric, and in advertising. The book covers material on persuasion theory, persuasion research, and persuasion…

Within the scholarly debate about the value of visual literacy is the belief that visual literacy bestows the skill of critical viewing, or conscious appreciation of artistry along with the ability to see through manipulative uses and ideological implications of visual images. Critical thinking is commonly viewed as argument skills, cognitive…

This workshop provides a number of teaching suggestions for graduate teaching assistants and parttime instructors to use in public speaking classes. The workshop outlines some first day activities, offers tactics and techniques that can be used throughout the quarter, and presents a potpourri of class exercises. Some first-day activities suggested…

The use of debate as a technique for teaching integrated skills in English as a Second Language (ESL) is discussed and recommended. The paper argues that debate meets real-world communication needs and reflects a particular practical style of language use (persuasion), meeting expectations of the native speaker. Use of the approach in an…

Drawing on Mikhail Bakhtin's "Dialogic Imagination" and Henry Louis Gates'"Signifying Monkey," an analysis of an African American student's essay reveals codes that are distinct to African Americans. Bakhtin's theory alerts scholars to the extent to which language is a social phenomenon. Ambiguous and heteroglossic, it reflects…

Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…

A study examined the effects of videotaping in a public speaking program. Hypotheses were that (1) communication apprehension is negatively related to self-perceived communication competency and (2) low communication apprehensive subjects will show less self-perceived communication competency on a subsequent speech if, during a conference with…

Paying less attention to the traditionally taught rational, logical argument analysis format, this book focuses on analysis of the emotional, non-logical persuasive language and techniques often seen in television advertisements. In so doing, readers become more discerning consumers and hone their writing skills. Designed as both a self-study…

This book probes the ways ads persuade people to purchase, and attempts to teach individuals to become more discerning consumers. Critical thinking, when applied to analyzing ads, benefits consumers by helping them recognize patterns of persuasion and sort incoming information in order to get to the hidden message. The book s basic premise is that…