The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning) and a competency domain in its own right. This article examines both the potential advantages and…

Assignments that combine case studies with applied research can work for presentations as well as for written reports. One such assignment that has proven to be successful both in the author's classes and later in the students' professional lives is based on (1) incorporating banking concepts and encouraging their use in presentations; (2)…

Clear verbal communication is a key skill for the modern scientist. In this article we describe two model science courses, one given to a small class and the other to a large class, in which verbal communication is emphasized as a key learning objective. Both courses use a form of problem-based learning (PBL) with an end point that involves…

Despite questions about their reliability and validity, student evaluations of teaching (SETs) are a primary measure of instructor performance. The current study examines SETs, including a thorough list of potentially relevant variables. The findings suggest that how much students perceive they learned in a course is an important predictor of SET…

This study investigated associations between infants' prelinguistic communicative behaviors at 9 months and their communication and language performance at 12 and 18 months. The inclusion of both hearing (N=19) and deaf (N=16) infants in the study allowed identification of effects related to the receptive communication modality (vision versus…

This report describes research on the use of interactive video in elementary schools which was carried out in the comprehensive school at the Institute for Education Research and the Department of Teacher Education in the University of Jyvaskyla, Finland. The research is based on students' attitude ratings of different working modes in the…

This study assessed whether learner control of feedback has a beneficial effect in student performance and attitude, focusing on whether the degree of elaboration feedback needed for high performance could be determined. Program and learner control were used at three levels of feedback, verification, correct answer, and elaboration. Subjects were…

This study considered the effects on lesson completion time of four forms of immediate feedback. Thirty-two low-ability eleventh grade students were randomly assigned to one of four treatments. Each student received four one-page social studies reading passages. Each passage averaged 350 words in length. Eight 4-alternative multiple choice…

The impact of word processing on students' attitudes and grades was studied using 235 students in 15 sections of freshmen composition at a large midwestern university. Students in the word-processing sections wrote and revised their papers on the Macintosh Plus using the software MacWrite. Students in the traditional sections used paper, pencils,…

This study compared the effectiveness and efficiency of trainees in the Onan small products gasoline course under two training curricula: (1) the control group curriculum was the in-place course on the Emerald generator set; and (2) the experimental group curriculum was essentially the same with the addition of one lesson based on methods used by…

This study investigated the cognitive benefits of learning how to program by determining the degree of cognitive transfer of programming skills at a construct level to solving analogous problems in other domains. Subjects, who were students enrolled in four sections of the beginning Pascal programming course and two sections of a calculus course,…

The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

The purpose of this study was to examine the effects of replacing multiple-choice and short-answer questions in programmed tutorial courseware practice interactions with learner-generated summaries on three types of verbal information learning outcomes. The study was designed to empirically investigate the claim that the level of mental processing…

A computer-assisted instruction (CAI) program using Utah PILOT programming language was constructed that includes the same objectives that are taught during the presentation of a traditional library tour. The amount of time necessary to complete the CAI program is approximately the same time needed by a student taking a library tour. The…

Students entering beginning computer courses have a wide range of experiences with and prior learning in the use of computers. Additionally, adult learners who have returned to school at the community college level may be apprehensive and anxious about computer use. A hypertext computer-assisted instruction (CAI) program was developed in order to…