Presentation of self (via Goffman) is becoming increasingly popular as a means for explaining differences in meaning and activity of online participation. This article argues that self-presentation can be split into performances, which take place in synchronous "situations," and artifacts, which take place in asynchronous "exhibitions." Goffman's…

In this paper we challenge designers, researchers, teachers, students, and parents to re-assess and re-envision the value of technology-mediated feedback and e-assessment by examining the innovative roles feedback and assessment played in the design of three contemporary web-based learning environments. These environments include 1) an…

A study was conducted to determine whether the phenomenon known as "parasocial interaction" (PSI)--the perception of a face-to-face relationship between spectator and media performer--precedes the formation of loyalty to a particular television newscast, or whether viewers see newscasts as a way of reaffirming their ties with the…

The 1982 and 1985 Survey of Public Participation in the Arts (SPPA) produced a national audience profile for classical ballet and explored factors that predispose participation in this art form. This monograph analyzed data from these surveys in terms of: (1) audience size and composition for live ballet performances; (2) television's role in…

Defines the major theoretical influences on interpretive approaches in mass communication, examines the central concepts of these perspectives, and provides a critique of these approaches. States that the adoption of interpretive approaches in mass communication has ignored varied critiques of interpretive social science. Suggests that critical…

This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…

While the news is considered a vitally important aspect of most radio stations' formats, broadcasters need to determine what a listener wants from the news-listening experience and how a station can program news in the form most desirable for the listener. This study, based on a Lawrence, Kansas, telephone survey of radio listeners, found that…

This article is designed to share some insights into the concept of "sense of place," a new area of study that is of special interest in our time. It examined some differences between the stage and the screen in their use of settings and environments and considered implications growing out of those differences. (Author/RK)

Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)

Explains that the children to write for are those imaginary ones implied as the audience for the best children's books and that authors can determine this audience by reading those books. (FL)

Confronts the question of who the audience is for "children's" books and how the audience is determined. Considers publishers' attempts at identifying audience and empowerment of child readers as audience. Concludes that the voices of children need to be included in consideration of what such audiences will read in the effort to establish lifelong…

States that technical writers in the global pharmaceutical industry write for two audiences: regulatory agencies and healthcare practitioners. Contends that information products that address these audiences must balance the competing forces of business interests, market penetration, and the cultural variables of products so tied to people's…

Is an aesthetic experience ever achieved in a creative drama class or in attending a performance of a children's play? If it is, how does one know and how can it be achieved? This article is the authors' personal account of revisiting memories of her passion for theatre in all its forms (first as a child and years later as a teacher) in the light…

This dissertation chronicles my search to engage high school English students in inquiry as part of a formal research process. The perspective of critical literacy theory is used to describe the four phases of the problem posing process in shaping student research and action. Grounded in Freire's approach and consistent with Dewey and others who…

This article explores challenges and opportunities for language minority students and their monolingual English-speaking classmates during oral presentations in mainstream 7th grade social studies classrooms. The classrooms were designed to provide access to rigorous content and opportunities to develop English for use in academic settings.…